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  • Collection of screenshots under a heading of "Can AI really write like David Ogilvy?"
    Conversion Rate Optimization

    Can AI really write like David Ogilvy? I tried to “train” Claude to recreate one of his most iconic ads

    August 20, 2026

    “Training” AI on the principles of respected writers is popular at the moment.  I’ve seen multiple posts on LinkedIn promoting the approach, and David Ogilvy is a particular favorite. I’m…

    Read More Can AI really write like David Ogilvy? I tried to “train” Claude to recreate one of his most iconic adsContinue

  • Is ChatGPT the New Digital Word of Mouth?
    SEO

    Is ChatGPT the New Digital Word of Mouth?

    August 20, 2026

      At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of course, referrals and word of mouth.  Word of mouth has…

    Read More Is ChatGPT the New Digital Word of Mouth?Continue

  • Microsoft Advertising rolls out AI Max globally for Search campaigns
    Paid Media

    Microsoft Advertising rolls out AI Max globally for Search campaigns

    August 20, 2026

    Microsoft Advertising has begun rolling out AI Max globally, bringing a new suite of AI-powered targeting, creative and landing page capabilities to Search campaigns. Microsoft Advertising Product Liaison Navah Hopkins…

    Read More Microsoft Advertising rolls out AI Max globally for Search campaignsContinue

  • Social-SEO-Blog-Thumbnail
    SEO

    Social Media SEO Strategies to Attract Target Audiences

    August 19, 2026

    Brand discovery today occurs across a range of platforms, from Google, AI search, and video results to community sites and social media. When it comes to social media SEO, brands…

    Read More Social Media SEO Strategies to Attract Target AudiencesContinue

  • Noa Amit Avatar
    Paid Media

    The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations

    August 19, 2026

    Every PPC manager knows the specific anxiety of scaling a winning campaign. A campaign is capped at $100 a day. Its target CPA is set to $50, but Smart Bidding…

    Read More The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling FluctuationsContinue

  • Conversion Rate Experts – CRO agency
    Conversion Rate Optimization

    Win Report: Why adding a page to the funnel increased order value by 28%

    August 18, 2026

    Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the…

    Read More Win Report: Why adding a page to the funnel increased order value by 28%Continue

  • AEO for Franchises
    SEO

    AEO for Franchises: How to Win AI Search at Every Location

    August 18, 2026

    Answer Engine Optimization (AEO) for franchises means structuring your brand and every franchise location so AI search engines understand, trust, and cite the right location in local answers. These include…

    Read More AEO for Franchises: How to Win AI Search at Every LocationContinue

  • Why 85% of Your Experiments Return Inconclusive (And the Fix)
    Conversion Rate Optimization

    Why 85% of Your Experiments Return Inconclusive (And the Fix)

    August 18, 2026

    If you have experience running experiments, you’ve probably noticed this: You design a variation, build it, and launch the experiment. Traffic starts coming in, but four weeks later, the platform…

    Read More Why 85% of Your Experiments Return Inconclusive (And the Fix)Continue

  • HubSpot CRM interface with document icon and orange elements on purple background
    Content Marketing

    What it does and why it matters

    August 18, 2026

    Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to manage customer relationships across the…

    Read More What it does and why it mattersContinue

  • Is CRO Worth the Investment for Your Website? Here’s How to Know
    Conversion Rate Optimization

    Is CRO Worth the Investment for Your Website? Here’s How to Know

    August 17, 2026

    Reading Time: 8 minutes Wondering if CRO is worth the investment for your website? Here’s the simplest way to think about it. If your website already makes millions, even a…

    Read More Is CRO Worth the Investment for Your Website? Here’s How to KnowContinue

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