For years, budget-limited campaigns were the quiet bargain of Google Ads. You set a Target CPA, capped the budget, and Smart Bidding often delivered well under your number. That overperformance…
In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative…
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT,…
Local discovery is now a fragmented set of tools no single platform controls — so as Google’s results fill with ads and its regulated modules get pushed around, and as…
Have a replicable business model that you think could back a multi-location business? You might have a viable franchise on your hands. However, there are many aspects to consider when…
Google Ads account security has been a bit of a soapbox for me. Last year, I wrote about how quickly a Google Ads account can be hijacked; in one case,…
The first time I saw my client’s brand in an AI answer, nobody had done anything to put it there. I was working through one of the first exercises in…
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting Oct. 1, as the platform pushes advertisers toward conversion-based…
Introducing our second book: The 2027 CEO’s and Founder’s Pocket Guide to Growth And as a subscriber, you can reserve a free copy—ebook or paperback. Traffic is more expensive. Margins…
Let’s consider the following: one-third of franchisors experienced higher cost per lead (CPL) last year; a lot of that cost could easily come from spending too much on low-quality leads….
