AI in Online Advertising: 5 Key Trends from August 2026
The highlights of August’s AI trends are new bid strategies, a strong earnings quarter, an image model worth testing, a new AI agent, and an early look at holiday shopping…
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13 Trending Sounds on Instagram in September 2026 (+ How to Use Them)
Choosing the right trending audio to accompany your latest Instagram post is an art, not a science. Still, opting for a trending sound or music clip could provide the boost…
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Strategy, Tools & ROI Guide
Are you part of the 80% of marketers using AI tools? AI marketing tools streamline tasks like planning, creating, and optimizing campaigns through machine learning, generative AI, and automation. When…
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Google rolls out AI-powered AdSense Help guide to all English Help Center traffic
Google rolled out an AI-powered conversational assistant in the AdSense Help Center to 100% of its English-language traffic, the company said Sept. 3. Publishers now have a conversational way to…
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Copywriting Friday: The best ads don’t create desire, they borrow it
Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. If…
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8 Best Hotjar Alternatives For CRO and Product Teams
I have a soft spot for Hotjar. It was the first behavior analytics tool I used because of its easy setup, intuitive AI, and generous free tier, which was enough…
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What Is a Nofollow Link? Complete Guide
A nofollow link is a hyperlink with a rel=”nofollow” attribute. It tells Google that you do not want the link treated as a standard endorsement, though Google may still use…
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Getting a Pipeline Number You Can Defend to Finance
Ask a B2B marketing team how paid media is doing and the answer comes quickly: cost per click is down, conversion rates are up, ROAS looks healthy. Ask the same…
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What Is the Bonferroni Correction in A/B Testing?
Let’s set the stage. A CRO team runs an A/B/n test with one control and four variations, tracking three success metrics across each layout. One metric on Variant C clocks…
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EP 272 – The Verification Loop: How People Really Find Local Businesses Now
Local discovery has become a loop, not a funnel — consumers now rotate through search, social, AI, and reviews to corroborate a choice before they act, so the brand that…
