Introducing the Birdeye MCP Server
Customers can now connect their preferred AI assistants and MCP clients to 30 tools across 11 Birdeye product areas, including Reviews, Surveys, Listings, Search AI, Social, Ticketing, Competitors, and Insights…
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Microsoft Ads adds Ad Preview Hub to Performance Max
Microsoft Advertising brought Ad Preview Hub to Performance Max campaigns, giving advertisers a faster way to review and share how ads will appear across placements before they go live. The…
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Buffer’s Legacy REST API is being fully retired
In May, we launched Buffer’s GraphQL Public API, enabling developers to build on Buffer. It’s a strongly typed, GraphQL-first API with an MCP server, a CLI, and managed OAuth, running…
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What Is Product Adoption? Stages, Metrics, and How to Improve It
Product adoption happens when the user starts using it habitually because it delivers value and helps them accomplish their goals. To adopt the product, the user first needs to recognize…
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How to Tell if a Facebook Account Is Fake
Fake Facebook accounts and profiles affect consumers, content creators, brands, and Marketplace users in various ways, from impersonations and driving fake engagement to scam and phishing attempts. It’s an ever-present…
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The Complete PPC Audit Checklist for Marketers
Have you had a PPC audit recently? If so, it’s incredibly important that it’s done correctly. After all, when it comes to PPC, it’s very easy to waste money. A…
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The Founding of YouTube A Short History
YouTube is one of the most influential platforms in modern media, but its origin story is surprisingly simple: a small team wanted an easier way to share video online. In the…
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LSA-Max, ChatGPT + Yelp, Legal Karma, Google Self-Preferencing Fine
LSAs Now P-Max PPL Local Services Ads (LSAs) are merging into Google Ads and will run as Performance Max campaigns optimized for pay-per-lead goals. Google says, “This transition allows you…
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How To Get More Value from Influencer Content on Amazon
So you’ve built an Amazon Influencer strategy and partnered with creators. Now comes one of the biggest opportunities to maximize your return on investment: repurposing influencer content across Amazon. The…
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Which SEO tools are worth it for small businesses?
There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the right tech stack that does…
