For multi-location brands, the greatest reputation risk is often a struggling site hidden behind healthy brand averages. While your corporate scorecards show stability, local sentiment and visibility may already be…
The best times to post on Instagram in 2026 are Thursday at 9 a.m., Wednesday at 12 p.m., and Wednesday at 6 p.m., based on Buffer’s analysis of 9.6 million…
Natural and holistic health products brands looking to thrive in today’s competitive landscape and find sustainable ecommerce growth must employ robust health and wellness SEO and PPC strategies. With rising…
Ever wondered if tapping away at your keyboard can really pay the bills? Is it really possible to make a living from blogging? Is it just a small number of…
Dynamic Search Ads (DSAs) have been around for years, capturing unexpected or niche search queries that standard keyword lists skipped past. In my experience, we frequently utilized DSAs as a…
Not a week goes by without me reading about ChatGPT ads in my LinkedIn feed. I’m guilty of it, too. There’s so much happening so quickly. The product feed integrations,…
Knowing how to rank in search engines and how to rank in AI search results are two different games now.
Three weeks ago you paused a campaign. ROAS had slipped to 4x, under your target, so you cut it. Sensible call. The campaign was doing 5x. You just couldn’t see…
The world of digital marketing is constantly evolving. There is always a new channel, a new strategy, or a new opportunity to pursue. Despite this changing environment, a handful of…
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…
