The Complete PPC Audit Checklist for Marketers
Have you had a PPC audit recently? If so, it’s incredibly important that it’s done correctly. After all, when it comes to PPC, it’s very easy to waste money. A…
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The Founding of YouTube A Short History
YouTube is one of the most influential platforms in modern media, but its origin story is surprisingly simple: a small team wanted an easier way to share video online. In the…
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LSA-Max, ChatGPT + Yelp, Legal Karma, Google Self-Preferencing Fine
LSAs Now P-Max PPL Local Services Ads (LSAs) are merging into Google Ads and will run as Performance Max campaigns optimized for pay-per-lead goals. Google says, “This transition allows you…
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How To Get More Value from Influencer Content on Amazon
So you’ve built an Amazon Influencer strategy and partnered with creators. Now comes one of the biggest opportunities to maximize your return on investment: repurposing influencer content across Amazon. The…
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Which SEO tools are worth it for small businesses?
There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the right tech stack that does…
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Magento Enterprise A/B Testing Guide
Most A/B testing guides assume a relatively straightforward setup: Add a script Define variants Run traffic But Magento (now Adobe Commerce) doesn’t work that way. Various aspects of the tool,…
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Which Software Is Best for Your Business?
Customer relationship management (CRM) is necessary to help franchises grow and boost sales by nurturing leads for both franchisees and end customers. CRM software can facilitate effective relationship management while…
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Statistical Power in A/B Testing: A Practical Guide
Picture this: A team runs a textbook A/B test. The set up is clean and they don’t peek. Instead, they wait for significance and it never comes, so they call…
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Google Ads automation makes governance a competitive advantage
The biggest risk in Google Ads today is that automation will make exactly the right decision based on the wrong business outcome. Feed it signals from spam leads, weak conversions,…
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Best Time to Post on LinkedIn in 2026: 4.8M Posts Analyzed
After digging into millions of posts sent through Buffer, we’ve tracked down the best time to post on all major social platforms, LinkedIn included. By “we,” I mean Julian Winternheimer,…
