Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting Oct. 1, as the platform pushes advertisers toward conversion-based…
Introducing our second book: The 2027 CEO’s and Founder’s Pocket Guide to Growth And as a subscriber, you can reserve a free copy—ebook or paperback. Traffic is more expensive. Margins…
Let’s consider the following: one-third of franchisors experienced higher cost per lead (CPL) last year; a lot of that cost could easily come from spending too much on low-quality leads….
Feature flags switch functionality on or off at runtime, without a deploy. Rollouts widen an already-approved feature to a growing percentage of users. Feature testing compares variations against a control…
Performance Max reports the best return in most ecommerce accounts I audit. That is usually a reporting artifact rather than a result. Somewhere inside the campaign, Google is buying clicks…
G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to…
The highlights of August’s AI trends are new bid strategies, a strong earnings quarter, an image model worth testing, a new AI agent, and an early look at holiday shopping…
Choosing the right trending audio to accompany your latest Instagram post is an art, not a science. Still, opting for a trending sound or music clip could provide the boost…
Are you part of the 80% of marketers using AI tools? AI marketing tools streamline tasks like planning, creating, and optimizing campaigns through machine learning, generative AI, and automation. When…
Google rolled out an AI-powered conversational assistant in the AdSense Help Center to 100% of its English-language traffic, the company said Sept. 3. Publishers now have a conversational way to…
