Facebook Ad Specs: What Separates Compliant From Effective
Strong creative ideas deliver more value when the execution reflects how and where people consume the content. A Feed asset repurposed for Reels may technically run, but it can weaken…
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28 Digital Marketing Tools for Small Businesses (Free Options)
Updated September 2026 Big marketing dreams, but working with a tight budget? After more than a decade of marketing for bootstrapped brands, I’ve learned that you don’t need to spend…
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10 Common GA4 Issues and How to Fix Them
Google Analytics (GA) is among the most important tools for data-driven decision-making. The platform allows for even more effective analytics and reporting since its transition from Universal Analytics (UA) to…
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Advertisers report Google Ads credits being revoked after spending
Some Google Ads promotional credits are reportedly being invalidated after advertisers have already spent the amount required to qualify, potentially leaving businesses with higher advertising costs than they expected. Report…
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Google Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do Now
For years, budget-limited campaigns were the quiet bargain of Google Ads. You set a Target CPA, capped the budget, and Smart Bidding often delivered well under your number. That overperformance…
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The Shift From Responsive Display Ads to Demand Gen
In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative…
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AI search tools marketers should know in 2026
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT,…
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EP 273 – Fragmented Discovery, Google’s €460M DMA Fine, and Apple’s Distribution Bet
Local discovery is now a fragmented set of tools no single platform controls — so as Google’s results fill with ads and its regulated modules get pushed around, and as…
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How to Start a Franchise That Excels in Your Industry
Have a replicable business model that you think could back a multi-location business? You might have a viable franchise on your hands. However, there are many aspects to consider when…
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Google Ads Is Tightening Account Security: 5 Things Advertisers Need to Do Now
Google Ads account security has been a bit of a soapbox for me. Last year, I wrote about how quickly a Google Ads account can be hijacked; in one case,…
