AI search tools marketers should know in 2026
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT,…
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EP 273 – Fragmented Discovery, Google’s €460M DMA Fine, and Apple’s Distribution Bet
Local discovery is now a fragmented set of tools no single platform controls — so as Google’s results fill with ads and its regulated modules get pushed around, and as…
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How to Start a Franchise That Excels in Your Industry
Have a replicable business model that you think could back a multi-location business? You might have a viable franchise on your hands. However, there are many aspects to consider when…
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Google Ads Is Tightening Account Security: 5 Things Advertisers Need to Do Now
Google Ads account security has been a bit of a soapbox for me. Last year, I wrote about how quickly a Google Ads account can be hijacked; in one case,…
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I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs
The first time I saw my client’s brand in an AI answer, nobody had done anything to put it there. I was working through one of the first exercises in…
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Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting Oct. 1, as the platform pushes advertisers toward conversion-based…
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Introducing our second book: The 2027 CEO’s and Founder’s Pocket Guide to Growth
Introducing our second book: The 2027 CEO’s and Founder’s Pocket Guide to Growth And as a subscriber, you can reserve a free copy—ebook or paperback. Traffic is more expensive. Margins…
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Franchise Lead Generation Strategies to Effectively Convert
Let’s consider the following: one-third of franchisors experienced higher cost per lead (CPL) last year; a lot of that cost could easily come from spending too much on low-quality leads….
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Feature Flags vs Rollouts vs Feature Testing
Feature flags switch functionality on or off at runtime, without a deploy. Rollouts widen an already-approved feature to a growing percentage of users. Feature testing compares variations against a control…
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The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway
Performance Max reports the best return in most ecommerce accounts I audit. That is usually a reporting artifact rather than a result. Somewhere inside the campaign, Google is buying clicks…
