Using the Sales Feedback Loop to Improve B2B PPC Leads
I got my first Google Ads client because they were going through a crisis. And the secret I stumbled on by accident is now my #1 technique for running successful…
-
-
A Guide For Entrepreneurs (2023)
Successful entrepreneur and technology investor, Anthony Pompliano, tweeted why entrepreneurs must learn how to write a business plan. Here’s what he said: View on Twitter. Did he invest in the…
-
Voice of Customer Audit | VWO
Most companies discover when they run their first audit that the friction visible in support tickets and survey responses represents only a small fraction of what their customers are actually…
-
How to Create a Sense of Anticipation on Your Blog
People read and then subscribe to blogs that they think will enhance their lives in some way in the future. Many bloggers create a sense of anticipation on a blog…
-
Multi-agent marketing: What happens when your AI agents disagree
Multi-agent marketing can create brand problems even when every AI agent is doing its job correctly. As more marketing teams deploy specialized agents across reviews, social, lead management, and customer…
-
How ad platforms count and report conversions differently
If you run paid media, you already know the feeling. Google Ads says you drove 400 conversions last month. Meta claims another 250. Microsoft adds 60 more. Add them up,…
-
AI email marketing tools: Our top picks for 2026
Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI email marketing tools are rapidly reshaping how teams…
-
Why Your Google Shopping CTR Is Terrible (And It Has Nothing to Do With Your Bids)
After 20 years managing Google Ads and running several agencies, I’ve noticed one fundamental problem in most Google Shopping accounts: the feed is weak, not the bids, budget, or campaign…
-
34 Examples of Successful Blogs That Will Get You Inspired Now
Whether you’re starting a new blog or you’re in the marketing trenches day in and day out, inspiration can be hard to come by. Learning from other successful blog examples…
-
Local SEO for dentists: The complete guide (2026)
Local SEO for dentists helps your practice appear in Google Search, Google Maps, and other local search experiences when people in your area are looking for dental care. By optimizing…
