Manual A/B testing is more common than the industry conversation suggests. Teams with custom stacks, limited budgets, or compliance constraints run experiments without dedicated platforms every day, using feature flags,…
This website redesign case study shows how our very different research-led approach reduces the risks and delivers significant gains for our clients. A Churnet Valley Railway engine steams through the…
Content has a lifecycle. Over time, the information on a page can become outdated, irrelevant, or outshone by a competitor, decreasing performance in organic search. This gradual decrease in organic…
If you run a SaaS company, your pricing page is the most important page on your site. Visitors use it to understand your features, complete various forms of qualification, and…
Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business prominently on eligible Search and Maps results, allowing customers to call…
The Skinny AI search is fundamentally changing how consumers discover brands, evaluate options, and make purchase decisions. Brands who continue treating SEO as a channel optimization exercise risk losing visibility…
AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the…
Customers can now connect their preferred AI assistants and MCP clients to 30 tools across 11 Birdeye product areas, including Reviews, Surveys, Listings, Search AI, Social, Ticketing, Competitors, and Insights…
Microsoft Advertising brought Ad Preview Hub to Performance Max campaigns, giving advertisers a faster way to review and share how ads will appear across placements before they go live. The…
In May, we launched Buffer’s GraphQL Public API, enabling developers to build on Buffer. It’s a strongly typed, GraphQL-first API with an MCP server, a CLI, and managed OAuth, running…
