Performance Max reports the best return in most ecommerce accounts I audit. That is usually a reporting artifact rather than a result. Somewhere inside the campaign, Google is buying clicks…
G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to…
The highlights of August’s AI trends are new bid strategies, a strong earnings quarter, an image model worth testing, a new AI agent, and an early look at holiday shopping…
Choosing the right trending audio to accompany your latest Instagram post is an art, not a science. Still, opting for a trending sound or music clip could provide the boost…
Are you part of the 80% of marketers using AI tools? AI marketing tools streamline tasks like planning, creating, and optimizing campaigns through machine learning, generative AI, and automation. When…
Google rolled out an AI-powered conversational assistant in the AdSense Help Center to 100% of its English-language traffic, the company said Sept. 3. Publishers now have a conversational way to…
Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. If…
I have a soft spot for Hotjar. It was the first behavior analytics tool I used because of its easy setup, intuitive AI, and generous free tier, which was enough…
A nofollow link is a hyperlink with a rel=”nofollow” attribute. It tells Google that you do not want the link treated as a standard endorsement, though Google may still use…
Ask a B2B marketing team how paid media is doing and the answer comes quickly: cost per click is down, conversion rates are up, ROAS looks healthy. Ask the same…
