How To Develop An Effective Customer Acquisition Strategy
Are you tired of feeling like your business is treading water? Does it seem like no matter what you try, your customer base won’t grow? If so, let’s talk about…
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Experimentation in Tourism, Beyond Booking.com and Airbnb
Look up experimentation in tourism, and you’ll find tons of case studies from companies like Booking, Expedia, and Airbnb. These companies run thousands of tests a year on their own…
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What’s a good conversion rate? (Based on 41,000 landing pages)
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…
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The Buffer Plugin for TRMNL Is Here, and We’re Giving Some Devices Away
A few weeks ago, one of our engineers, Andy Yates, got an email at his personal address. It was from the team at TRMNL, who make beautifully minimal e-ink displays…
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Pulse vs Hotjar: Which Feedback Tool Is Right for Your Team?
Pulse and Hotjar overlap on a lot of the basics. But spend more time with each one, and the differences become clearer. How they handle mobile, what the AI analysis…
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They Were Spending $115K a Month Without Knowing What Worked
Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: Are you making six-figure ad spend decisions with incomplete data? If you can’t confidently explain which marketing channels are…
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5 Critical Elements You Need to Check Off for Every Blog Post
This post is by ProBlogger subject matter expert Ali Luke Over the past few years, I’ve conducted a lot of blog reviews for fellow writers. It’s always great fun to…
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Male Skincare Ecommerce PPC Strategies
Posted 26-03-2025 by Liam Male skincare is experiencing significant growth, with an increasing number of retailers and brands striving to boost their visibility on Google. As the market becomes more…
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Your Home Decor Brand Is Addicted to Paid Ads – Here’s How to Build a Marketing Engine That Doesn’t Drain Your Margins
TL;DR: If paid ads are your home decor brand’s primary revenue driver, your margins are getting squeezed by rising CPCs and competition from mega-retailers. The fix isn’t cutting ad spend,…
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How To Get Clients On LinkedIn: Step by Step Process
LinkedIn is one of the best platforms to find high paying B2B clients, but few people leverage it to its full potential. Simply messaging people on the platform, publishing an…
