Google Analytics (GA) is among the most important tools for data-driven decision-making. The platform allows for even more effective analytics and reporting since its transition from Universal Analytics (UA) to…
Some Google Ads promotional credits are reportedly being invalidated after advertisers have already spent the amount required to qualify, potentially leaving businesses with higher advertising costs than they expected. Report…
For years, budget-limited campaigns were the quiet bargain of Google Ads. You set a Target CPA, capped the budget, and Smart Bidding often delivered well under your number. That overperformance…
In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative…
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT,…
Local discovery is now a fragmented set of tools no single platform controls — so as Google’s results fill with ads and its regulated modules get pushed around, and as…
Have a replicable business model that you think could back a multi-location business? You might have a viable franchise on your hands. However, there are many aspects to consider when…
Google Ads account security has been a bit of a soapbox for me. Last year, I wrote about how quickly a Google Ads account can be hijacked; in one case,…
The first time I saw my client’s brand in an AI answer, nobody had done anything to put it there. I was working through one of the first exercises in…
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting Oct. 1, as the platform pushes advertisers toward conversion-based…
