The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands through AI tools like ChatGPT, Google AI Overviews, and Perplexity,…
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked…
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of…
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting contact data, segmentation,…
I recently attended: Meta Conversations 2026 in London. This year’s event focused more than ever on commercializing messaging products — from helping companies contact potential customers quickly and easily to…
Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and personalized.
Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. What’s happening. Advertisers…
Human-in-the-loop refers to the practice of maintaining human oversight at critical decision points, so AI outputs can be reviewed, corrected, or redirected when needed. Although the concept became a staple…
During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended to spend just £50 over a weekend accidentally spent more…
Schema markup for AEO helps answer engines understand a website. Schema is readable by AI crawlers because it’s added to a site’s HTML. It allows SEO professionals to add additional…
