Importance of semantic search for eCommerce
Type “shoes” into most site search bars and you’ll get relevant results. But type “something to wear to a beach wedding” and most search engines give up. That gap is…
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Google Tag Manager adds guided setup for Google Ads purchase tracking
Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google Tag Manager, reducing the manual work required to configure tags….
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Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a…
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How to Interpret A/B Test Results From Software
When interpreting A/B test results from software, the first step is to ensure they are statistically significant and that you had a large enough sample size. Then confirm the test…
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Google drops $50K ad spend requirement for Lead Form assets
Google has quietly updated its documentation for Lead Form assets, removing one of the biggest barriers that prevented smaller advertisers from using the format. Why we care. The long-standing requirement…
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HubSpot AEO vs SE Ranking: Features, pricing, and fit
You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your brand isn’t named in those…
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Use the steel man technique to persuade people who disagree with you
FREE website strategy session with one of our experts to discuss your conversion goals and suggest strategies to double your sales. Others charge up to $500 for this.)” data-persona-qualified='(By the…
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Best Time to Post on TikTok in 2026
While it’s always a good time to watch TikToks, figuring out the best time to post on TikTok is a little more complicated. And yet, knowing when to post can…
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Netflix Advertising: Specs & Tactics for Marketers
The Skinny Netflix’s ad-supported tier now reaches more than 250 million monthly active viewers globally, with about 60% of new signups in ad markets choosing the ad plan. As a…
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Win Report: How one change lifted airline bookings by millions
Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the…
