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  • Why marketing mix modeling is still hard to get right
    Paid Media

    Why marketing mix modeling is still hard to get right

    July 12, 2026

    Marketing mix modeling (MMM) is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question kept coming up: “We believe…

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  • How I’m Growing My Following Without Sounding Like a Bot
    Content Marketing

    How I’m Growing My Following Without Sounding Like a Bot

    July 12, 2026

    I’m trying to hit 5,000 Instagram followers by the end of Q2 2026, and Instagram DM automation is one of the biggest reasons I’m even remotely close to that goal….

    Read More How I’m Growing My Following Without Sounding Like a BotContinue

  • Sophie Logan Avatar
    Paid Media

    How to Pitch to Speak at Marketing Events

    July 12, 2026

    Whether you like it or loathe it, pitching is an essential part of building your presence as a speaker and getting yourself onto event agendas. Whilst some event organisers invite…

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  • 5 Ways to Write Faster
    Content Marketing

    5 Ways to Write Faster

    July 12, 2026

    Running a business is a time suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis…

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  • Conversion Rate Experts – CRO agency
    Conversion Rate Optimization

    Copywriting Friday: How to outmaneuver competitors without raising your voice

    July 12, 2026

    FREE website strategy session with one of our experts to discuss your conversion goals and suggest strategies to double your sales. Others charge up to $500 for this.)” data-persona-qualified='(By the…

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  • The marketer's guide to iterative testing in 2025
    Paid Media

    The marketer’s guide to iterative testing in 2025

    July 12, 2026

    What is iterative testing? Iterative testing is a process where you repeatedly test, measure, and refine your marketing assets based on each round of results. Product development teams have used…

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  • Content Strategy Trends for 2020 » Content Strategy Alliance
    Content Marketing

    Content Strategy Trends for 2020 » Content Strategy Alliance

    July 12, 2026

    By Victoria Palmer As 2019 draws to a close with popping champagne corks and New Year’s resolutions, inevitably thoughts turn towards new innovations, ideas, and concepts for the upcoming year. …

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  • ChatGPT Ads, Claude Goes Local, AI Ranking Factors, Google's 91% Ad Revenue
    SEO

    ChatGPT Ads, Claude Goes Local, AI Ranking Factors, Google’s 91% Ad Revenue

    July 12, 2026

    ChatGPT Expand Ads, Offers Self-Service Driven by necessity, ChatGPT is rapidly expanding its ad platform. Earlier this week, OpenAI announced it was making ads more widely available. There are now…

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  • 5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.
    Paid Media

    5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

    July 12, 2026

    Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you…

    Read More 5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.Continue

  • B2B Social Media Content Trends for 2025
    Content Marketing

    B2B Social Media Content Trends for 2025

    July 12, 2026

    The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying…

    Read More B2B Social Media Content Trends for 2025Continue

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