Mastering The Facebook Algorithm: A Business Leader’s Guide
If you want to succeed with your Facebook marketing strategy, you should know about the Facebook algorithm and how it works. Over the years, the Facebook algorithm has undergone some…
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Social Commerce Can Create Demand Fast. Is Your Business Ready to Fulfill It?
Brands often underfund social commerce for the same reason they misjudge upper-funnel media: They can see the checkout, but not always the influence that created it. A shopper may discover…
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Lake Fiasco, Apple Ads, Websites Matter, Meta Settles, Google Wants It All
Lake Ontario Fiasco As trade negotiations with Canada fell apart, Trump issued an order renaming Lake Ontario “Lake America” A petty rebuke, it follows a similar episode in January 2024,…
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From exact match to AI Mode
Cypress North co-founder Greg Finn has spent more than two decades watching search marketing evolve from a hands-on, highly granular discipline into an industry increasingly shaped by automation, AI and…
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Crazy Egg vs. AB Tasty: Each Tool’s True Strengths
Can’t decide which is better for your team, Crazy Egg or AB Tasty? Crazy Egg is the better fit if you want one tool that supports the full experimentation cycle….
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Copywriting Friday: Dumb Ways to Die
Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. Most…
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Why B2B Campaigns Built for One Buyer Keep Stalling
We left LinkedIn’s Indie Summit with one figure we keep coming back to: 40% of B2B deals are lost to indecision, not to a competitor winning. The reflex is to…
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AEO mentions vs. citations: Key differences explained
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic isn’t materializing. The reason…
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Lead Generation Form Optimization: How to Get More Qualified Leads
Reading Time: 10 minutes You spend money getting someone to your website. You write the landing page. Refine the offer. Make sure the CTA is impossible to miss. And then,…
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EP 271 – The Path of Enshittification: Apple Ads, Google’s Toll Booth, and Meta’s $18B Escape Hatch
Apple, Google, and Meta are all reaching for the same lever — more ad and services revenue from every surface they control — so the pattern that actually matters isn’t…
