Wingz is Wingify’s embedded AI layer, an intelligence built directly into experimentation, personalization, feature management, commerce, and customer insight workflows across Wingify and AB Tasty. Because Wingz already has access…
Digital journeys are rarely linear. A visitor may land on your site from an email, browse anonymously, compare products across tabs, leave, return through search, and then show interest in…
Work the pyramid from the bottom up When you think of first running price tests, what comes to mind? Adjusting your prices up or down? Maybe testing discount levels? That’s…
A/B testing tools can tell you which variation performed better. They can’t tell you whether the result is solid enough to plan your next test around. That depends on how…
But how does CRO on Amazon differ from CRO on other websites? The CRE team on a behind-the-scenes tour of an Amazon fulfillment center. In this article—for the first time—we’ll…
Ecommerce conversion rate optimization (CRO) is the process of finding where and why visitors drop off in your online store and finding fixes that increase the odds they complete the…
Personalization makes digital experiences more relevant. But when you understand why someone is behaving the way they are, not just what they’re doing, you can go so much further. Emotions…
Buse Hizarci, Optimisation Manager at Vervaunt, is the latest expert to open up their playbook for our Testing Mind Map series. These interviews look past the tidy version of experimentation…
Introducing our second book: The 2027 CEO’s and Founder’s Pocket Guide to Growth And as a subscriber, you can reserve a free copy—ebook or paperback. Traffic is more expensive. Margins…
Feature flags switch functionality on or off at runtime, without a deploy. Rollouts widen an already-approved feature to a growing percentage of users. Feature testing compares variations against a control…
