Content Marketing

After digging into millions of posts sent through Buffer, we’ve tracked down the best time to post on all major social platforms, LinkedIn included. By “we,” I mean Julian Winternheimer,…

A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a…

You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your brand isn’t named in those…

While it’s always a good time to watch TikToks, figuring out the best time to post on TikTok is a little more complicated. And yet, knowing when to post can…

There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking…

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen…

AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search…

The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands through AI tools like ChatGPT, Google AI Overviews, and Perplexity,…

There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked…

It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of…