Top review sites for lawyers help prospective clients evaluate legal expertise and credibility. Law firms that maintain accurate, active profiles across major legal and search platforms can influence client inquiries…
Depending on how you want to connect with your audience, you may use inbound or outbound marketing. Both of these can fit into a holistic strategy, but it’s important to…
Editor’s note (replay): This is a vacation-week re-run. The conversation was originally recorded and aired in April 2026 as Near Memo EP 251; it is being republished now (EP 269)…
Local Search Still Starts with Google According to our research, somewhere between 60% and 70% of AI users have used AI for local search. There are questions about frequency and…
To connect with audiences and move them along the customer journey, you need to know the five sales funnel stages: awareness, interest, evaluation, purchase, and retention and advocacy. In this…
Brand in legal is reputation and recognizability — so in a market where every firm has 700 reviews, a 4.9 rating, and the same “we fight hard” ad, the decision…
YouTube remains one of the most powerful platforms for reaching an audience, but getting views takes more than uploading a video and hoping for the best. The creators and brands…
Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business prominently on eligible Search and Maps results, allowing customers to call…
Customers can now connect their preferred AI assistants and MCP clients to 30 tools across 11 Birdeye product areas, including Reviews, Surveys, Listings, Search AI, Social, Ticketing, Competitors, and Insights…
Fake Facebook accounts and profiles affect consumers, content creators, brands, and Marketplace users in various ways, from impersonations and driving fake engagement to scam and phishing attempts. It’s an ever-present…
