SEO

Brand discovery today occurs across a range of platforms, from Google, AI search, and video results to community sites and social media. When it comes to social media SEO, brands…

Answer Engine Optimization (AEO) for franchises means structuring your brand and every franchise location so AI search engines understand, trust, and cite the right location in local answers. These include…

Are you looking for an easy way to increase your online visibility? Optimize your images! In WebAIM’s 2026 automated review of one million prominent home pages, 53.1% had detectable missing-alt-text…

Your audience isn’t waiting for a brand to go viral. They’re looking for something useful, funny, surprising, or worth sending to a friend. That’s the real opportunity on TikTok.Pew Research…

Four agency operators — Paula French of Search Influence, Joy Hawkins of Sterling Sky, Andrew Shotland of Local SEO Guide, and Matt McGee of SEO Savvy Agent — join Greg…

B2B businesses often struggle with developing useful LinkedIn posts for specific audiences to achieve a particular goal. LinkedIn remains one of the best platforms for B2B marketing, with over 1.3…

Top review sites for lawyers help prospective clients evaluate legal expertise and credibility. Law firms that maintain accurate, active profiles across major legal and search platforms can influence client inquiries…

Depending on how you want to connect with your audience, you may use inbound or outbound marketing. Both of these can fit into a holistic strategy, but it’s important to…

Editor’s note (replay): This is a vacation-week re-run. The conversation was originally recorded and aired in April 2026 as Near Memo EP 251; it is being republished now (EP 269)…