Conversion Rate Optimization

Most companies discover when they run their first audit that the friction visible in support tickets and survey responses represents only a small fraction of what their customers are actually…

Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. Whatever…

A value proposition is a short statement of why your target customer should choose your product or service. It names what you deliver, who it’s for, and the reason it…

Agentic shopping was slated to be the next big thing to revolutionize the way people discover and buy products online. So far it hasn’t lived up to its promise. For…

Wingify is the Digital Experience Optimization (DXO) suite behind VWO and AB Tasty. It brings together experimentation, personalization, feature management, customer insights, and AI into one suite. Existing VWO and…

Every traffic segment in Web Analytics now has its own time-series chart, so you can see how it performed day by day. Visualize when traffic spikes for certain pages, which…

Look up experimentation in tourism, and you’ll find tons of case studies from companies like Booking, Expedia, and Airbnb. These companies run thousands of tests a year on their own…

Pulse and Hotjar overlap on a lot of the basics.  But spend more time with each one, and the differences become clearer. How they handle mobile, what the AI analysis…

FREE website strategy session with one of our experts to discuss your conversion goals and suggest strategies to double your sales. Others charge up to $500 for this.)” data-persona-qualified='(By the…