On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of…
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How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting contact data, segmentation,…
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Meta Business Agents are here. Marketers should pay attention
I recently attended: Meta Conversations 2026 in London. This year’s event focused more than ever on commercializing messaging products — from helping companies contact potential customers quickly and easily to…
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A guide for winning answer engine traffic in 2026
Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and personalized.
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Google brings business data feeds to Demand Gen campaigns
Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. What’s happening. Advertisers…
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The industry has been chanting “human-in-the-loop” for three years. Almost nobody built it in.
Human-in-the-loop refers to the practice of maintaining human oversight at critical decision points, so AI outputs can be reviewed, corrected, or redirected when needed. Although the concept became a staple…
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Heather Robinson talks about a £50 PPC ad that cost £1,000
During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended to spend just £50 over a weekend accidentally spent more…
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How to implement it to boost answer engine visibility in 2026
Schema markup for AEO helps answer engines understand a website. Schema is readable by AI crawlers because it’s added to a site’s HTML. It allows SEO professionals to add additional…
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Best A/B Testing Tools in India (2026)
India is now the world’s second-largest home for A/B testing software companies, behind only the US (Tracxn, 2026). This guide compares the best A/B testing tools for Indian D2C and…
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Using the Sales Feedback Loop to Improve B2B PPC Leads
I got my first Google Ads client because they were going through a crisis. And the secret I stumbled on by accident is now my #1 technique for running successful…
