The business case for unified systems & how to build them
Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.
-
-
Latest Ignite Visibility News, Awards & Company Announcements
Welcome to the official Ignite Visibility news hub. This page highlights the latest company announcements, acquisitions, awards, industry recognition, leadership updates, product developments, and major milestones. Check back regularly for…
-
Get automatically-generated code that makes your site faster. 100% free.
Page Speed Audits by Crazy Egg: Get automatically-generated code that makes your site faster. 100% free. August 20, 2026 Disclosure: Our content is reader-supported, which means we earn commissions from links…
-
Return on Ad Spend: Calculate and Improve Media Performance
Key Takeaways ROAS is one of the most searched and most misunderstood metrics in paid media—largely because the formula is simple, but the judgment behind it isn’t. Before getting into…
-
The Best Social Media Scheduling Tools in 2026
When your to-do list is already longer than a TikTok scroll, switching between apps to post on social media adds unnecessary friction to your day. That’s why the most efficient…
-
EP 270 – The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search
Brand awareness is a pre-existing advantage that decides which lawyer gets the click long before anyone compares options — so as search fragments across Google, AI Overviews, and third-party sites,…
-
Can AI really write like David Ogilvy? I tried to “train” Claude to recreate one of his most iconic ads
“Training” AI on the principles of respected writers is popular at the moment. I’ve seen multiple posts on LinkedIn promoting the approach, and David Ogilvy is a particular favorite. I’m…
-
Is ChatGPT the New Digital Word of Mouth?
At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of course, referrals and word of mouth. Word of mouth has…
-
Microsoft Advertising rolls out AI Max globally for Search campaigns
Microsoft Advertising has begun rolling out AI Max globally, bringing a new suite of AI-powered targeting, creative and landing page capabilities to Search campaigns. Microsoft Advertising Product Liaison Navah Hopkins…
-
Social Media SEO Strategies to Attract Target Audiences
Brand discovery today occurs across a range of platforms, from Google, AI search, and video results to community sites and social media. When it comes to social media SEO, brands…
