Advice I Wish I Had
I’ve made over seven figures online, and it all started with copywriting. Specifically, I founded and sold a digital marketing agency and am currently a partner in Copyblogger, a seven…
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What to Put in One, When to Skip It & How to Test It
A website sidebar includes navigation elements, like menus or search boxes, supporting content, like author bio or similar posts, and conversion elements, like a newsletter signup form. On content-heavy blogs…
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How to Increase Agency Revenue on Demand
Selling anything, maybe even review management, is horrible and unpleasant. That’s the attitude many people have, isn’t it? Many people have this unspoken, subconscious belief, and there’s a good reason…
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5 questions to ask AI vendors before buying a tool
There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors have cropped up with a tool to address it. At…
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Campaign optimization strategies that actually work in 2026
Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been shown to generate 80% more…
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Why Experimentation AI Belongs Inside Your Testing Platform
The way marketing teams work has changed. AI is now a regular part of the day-to-day: used to write copy, pull together research, explore new ideas, and cut down on…
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Replace your rivals: 8 local SEO landing page tips you need to implement
Local SEO landing pages are location-specific pages that help businesses appear prominently in local Google searches and convert nearby searchers by presenting the right services, location details, and trust signals…
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Your First Google Ads Account: How to Get Started
I have managed Google Ads accounts spending a few hundred pounds a month and on accounts spending over five million a month. The platform is the same. The maths is…
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SEO Trends for 2026: Predictions from 15 Industry Experts
January 5, 2026 Last update As 2025 draws to a close, the SEO landscape continues to shift, with significant changes anticipated in 2026. Competitors gaining access to Google’s data could…
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Win Report: How reversing the funnel increased orders by 22%
Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the…
