content marketing

As a content writer at Buffer who’s always deep in the latest AI tools, I’ve tested dozens to find the ones worth keeping. These are the 17 AI tools for…

Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need…

I have over 15,000 followers on Instagram, and I’ve helped grow Buffer’s Instagram account to over 100K. One thing I’ve learned on my journey is that there are no definitive…

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the…

In May, we launched Buffer’s GraphQL Public API, enabling developers to build on Buffer. It’s a strongly typed, GraphQL-first API with an MCP server, a CLI, and managed OAuth, running…

There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the right tech stack that does…

After digging into millions of posts sent through Buffer, we’ve tracked down the best time to post on all major social platforms, LinkedIn included. By “we,” I mean Julian Winternheimer,…

A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a…

You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your brand isn’t named in those…

While it’s always a good time to watch TikToks, figuring out the best time to post on TikTok is a little more complicated. And yet, knowing when to post can…