Conversion Rate Optimization

Should you choose Crazy Egg or VWO? Crazy Egg is the simpler, more affordable option with heatmaps, A/B testing, surveys, error tracking, web analytics, funnels, pop-up CTAs, personalization, and AI…

Should you choose Crazy Egg or Mixpanel? Crazy Egg is the better choice for marketers and CRO experts who want to analyze visitor behavior, collect feedback, and run A/B tests…

The following is from our huge library of client successes—why not discover how we can help grow your business? AutoTune is the vocal-processing software that changed the sound of modern music. Made…

Should you choose Crazy Egg or Hotjar? Crazy Egg is the better pick if you want behavioral analytics, A/B testing, surveys, and web analytics in one subscription with transparent pricing….

Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the…

Personalization makes digital experiences more relevant. But when you understand why someone is behaving the way they are, not just what they’re doing, you can go so much further. Emotions…

Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. Whatever…

If you’ve been following my tutorials, you’ll know how easy it is to create your own custom workflows in n8n. We’ve built workflows to verify research claims in marketing copy…

A/B testing tools can tell you which variation performed better. They can’t tell you whether the result is solid enough to plan your next test around. That depends on how…

Digital journeys are rarely linear. A visitor may land on your site from an email, browse anonymously, compare products across tabs, leave, return through search, and then show interest in…