Conversion Rate Optimization

Personalization makes digital experiences more relevant. But when you understand why someone is behaving the way they are, not just what they’re doing, you can go so much further. Emotions…

Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. Whatever…

If you’ve been following my tutorials, you’ll know how easy it is to create your own custom workflows in n8n. We’ve built workflows to verify research claims in marketing copy…

A/B testing tools can tell you which variation performed better. They can’t tell you whether the result is solid enough to plan your next test around. That depends on how…

Digital journeys are rarely linear. A visitor may land on your site from an email, browse anonymously, compare products across tabs, leave, return through search, and then show interest in…

Should you choose Crazy Egg or Microsoft Clarity? Microsoft Clarity is a solid free option for heatmaps and session recordings. Crazy Egg is the better pick for SMBs and midmarket…

Wandz is Wingify’s embedded AI layer, an intelligence built directly into experimentation, personalization, feature management, commerce, and customer insight workflows across VWO and AB Tasty.  Because Wandz already has access…

Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the…

Get Slack, email, or Zapier notifications for new errors on your website August 5, 2026 Disclosure: Our content is reader-supported, which means we earn commissions from links on Crazy Egg. Commissions…

Most digital businesses are short on clarity, and the gap between collecting data and acting on it confidently is costing them more than they realize. Teams run experiments but struggle…