14 Best Heatmap Tools Today

Best For: E-commerce optimization specialists with small sample sizes

A qualitative user research product that helps you optimize conversion rates, Microsoft Clarity comes stacked with powerful, free behavioral analytics tools. You can visualize user behavior through heatmaps and session recordings while identifying friction points with metrics like rage clicks and dead clicks. Track unlimited traffic in real-time, integrate seamlessly with Google Analytics, and leverage advanced segmentation capabilities—all without impacting site performance.

Key Features:

• Session recordings: Watch real user interactions with your website to identify conversion blockers and understand exactly how visitors navigate through your conversion funnels.
• Interactive heatmaps: Visualize aggregate user behavior through click, scroll, and attention heatmaps.
• Custom tag tracking: Track specific user actions and segments by adding custom tags to analyze behavior patterns and conversion paths for different user groups.
• Dead clicks analysis: Discover where users are clicking on non-interactive elements, revealing opportunities to optimize your interface and improve conversion paths.

Pros:

• Free unlimited session recordings enable you to analyze user behavior at scale without budget constraints.
• AI-powered Copilot feature automatically summarizes multiple session recordings.
• Direct integration with Google Analytics allows seamless combination of quantitative data with qualitative insights.
• Microsoft Clarity integrates with Convert Experiences to create a full experimentation suite.

Cons:

• Limited suitability for websites handling sensitive data.
• Lack of built-in A/B testing capabilities requires integration with external tools like for testing implementation.
• Basic heatmap functionality offers fewer customization options compared to specialized CRO tools in the market.

Pricing: Microsoft Clarity offers a free forever plan.

Best For: Website owners needing qualitative conversion insights to complement or inform split testing

Mouseflow helps you uncover exactly why users abandon your site—and how to keep them from leaving. The platform combines session replay, heatmaps, and conversion funnels to show you where users drop off and why. You can watch real user recordings at each funnel stage, analyze form abandonment field-by-field, and measure the impact of your optimization efforts with up to 12 months of data.

Key Features:

• Session recordings with friction detection: Replay actual user sessions to identify pain points and optimize conversion paths, with AI-powered friction detection highlighting problematic interactions that impact conversion rates.
• Interactive heatmaps for A/B tests: Visualize user behavior across test variations with dynamic heatmaps showing clicks, moves, and scrolls.
• Behavioral segmentation and filtering: Analyze specific user segments and filter session recordings based on UTM parameters, traffic sources, and user behaviors.

Pros:

• The comprehensive session replay feature enables you to rewatch specific user segments and identify conversion bottlenecks in granular detail.
• The friction score functionality automatically detects frustrated user behavior patterns.
• The integrated form analytics tool reveals exactly where users abandon forms.

Cons:

• Session recording limits on lower-tier plans could restrict analysis for high-traffic websites, forcing you to upgrade or miss valuable user behavior data.
• The data retention period of only one to six months on starter plans may complicate long-term A/B testing analysis and year-over-year comparisons.
• Key features like Journey Analytics and the Friction Dashboard require higher-tier plans or add-ons.

Pricing: Mouseflow offers a 14-day free trial and a free plan for up to 500 monthly sessions. Paid plans start at $25 per month for 5,000 sessions, billed annually.

Best For: Teams who want element-level click data and the flexibility to segment heatmaps by traffic source across dynamic, JavaScript-heavy sites.

Inspectlet’s dynamic heatmaps give you five ways to see how visitors interact with a page: eye-tracking, click density, click dots, scroll depth, and element-level click maps. The eye-tracking view maps mouse movement to show where attention lands, while the element map ranks exactly how many clicks each button, link, and CTA receives, so you can spot which ones get ignored.

You can segment any heatmap by traffic source to compare how visitors from organic search behave vs. those from social or email. And since the heatmaps render your actual page inside an iframe rather than a static screenshot, they work on SPAs, AJAX content, and anything loaded after the first paint.

Key Features:

• Dynamic heatmap analytics: Visualize user attention and interaction patterns through eye-tracking, click, and scroll heatmaps.
• Session recording with advanced filtering: Capture and analyze complete visitor interactions including mouse movements, clicks, and keypresses, with sophisticated filtering capabilities to find specific user segments and behaviors.
• User identification and event tagging: Connect specific users and events to session recordings through custom metadata and tagging.

Pros:

• Session recording captures every visitor interaction—including mouse movements, clicks, and scrolls.
• Advanced filtering and tagging capabilities allow A/B testing experts to segment and analyze specific user groups.
• Built-in compatibility with modern web technologies like AJAX and single-page applications ensures reliable data collection across complex websites.

Cons:

• Limited A/B testing functionality appears to be a secondary feature rather than a core offering.
• The platform focuses primarily on qualitative data through session replays and heatmaps, lacking robust quantitative analytics capabilities for comprehensive testing.
• Form analytics and error logging features, while present, lack advanced customization options.

Pricing: Inspectlet offers a free plan for up to 500K monthly sessions, 5,000 session replays, and one month of storage. Paid plans start at $33 per month with up to 1 million sessions, 10,000 session replays, and two months of storage when paid annually.

Best For: UX researchers troubleshooting user friction points and drop-offs

A well-known name in the industry, VWO Insights equips you with powerful behavior analytics through heatmaps, session recordings, and form analysis—all from a centralized hub. You can identify friction points and enhance website experiences with features like smart traffic sampling and unlimited filtering capabilities, while maintaining visitor privacy through built-in PII protection. Track multiple websites, integrate with your existing tools, and make data-driven UX decisions to boost conversion rates.

Key Features:

• Dynamic heatmap analysis: Provides comprehensive visualization of user interactions across all website elements, including dynamic content and pages behind login.
• Advanced session recording: Captures detailed user journeys with features like adjustable playback speed and event timelines.
• Multi-device behavior tracking: Seamlessly monitors user interactions across desktop, mobile, and tablet devices while maintaining visitor privacy.

Pros:

• Advanced session recording capabilities enable you to watch real user interactions and identify conversion barriers in granular detail.
• Comprehensive heatmap analytics help visualize exactly where visitors click, move, and scroll to validate test hypotheses.
• The integrated funnel analysis tool allows you to track visitor paths and quickly identify major dropout points that need optimization.

Cons:

• VWO Insights may require data sampling to manage quotas.
• The free plan lacks customizable goals and funnels as well as A/B test variation heatmaps.

Pricing: VWO offers a 30-day free trial. There are three pricing plans but you have to contact the team for a quote depending on your needs.

Best For: E-commerce optimization specialists running multiple online stores

Plerdy combines essential conversion optimization tools—including heatmaps, session recordings, and A/B testing—into a comprehensive platform that helps you uncover exactly why visitors aren’t converting. You can track user behavior with detailed heatmaps, analyze drop-off points through funnel analysis, and validate optimization decisions with A/B testing: all while maintaining minimal impact on site performance with zero server load.

Key Features:

• Advanced heatmap analytics: Provides comprehensive visualization of user behavior through click maps, scroll depth tracking, and mouse movement analysis.
• Profit-driven element analysis: Monitor and measure the direct profit generation of specific website elements, helping you identify which components are most effective at driving conversions and calculate the ROI of different page sections.
• Real-time A/B testing tool: Offers seamless creation and monitoring of page variants with device-specific targeting and instant performance metrics.

Pros:

• Plerdy offers unlimited A/B testing capabilities even in its free plan.
• The platform combines A/B testing with comprehensive heatmaps, e-commerce tracking, and session recordings.
• Advanced targeting options let you segment tests by device type, country, and traffic source.

Cons:

• Storage limitations restrict access to historical data to just one, three, or six months depending on plan level.
• The platform requires separate packages for each web domain.

Pricing: Plerdy offers a 14-day free trial and a free plan with up to 100 heatmaps (daily limit) and 500 video sessions. Paid plans start at $21 per month for up to 500 heatmaps (daily limit) when paid annually.

Best For: E-commerce optimization specialists diagnosing product page friction

Need to uncover conversion roadblocks? Lucky Orange’s dynamic heatmaps and session recordings reveal exactly how visitors interact with your site. You can watch real visitor behavior, identify friction points, and collect targeted feedback through customizable surveys—all while maintaining GDPR compliance and visitor privacy. The platform’s new Discovery feature automatically surfaces valuable optimization opportunities, directing you straight to actionable insights that drive measurable conversion improvements.

Key Features:

• Dynamic heatmaps: Visualize user behavior patterns across your website with real-time heat mapping that shows exactly where visitors click, move, and scroll.
• Form analytics: Track form completion rates, abandonment points, and field hesitation times.
• Custom surveys: Gather direct feedback from visitors at critical moments in their journey with targeted surveys.
• Lucky Orange Discovery: Automatically identify high-value optimization opportunities through AI-powered analysis of user behavior patterns.

Pros:

• Lucky Orange’s session recordings capture every click and interaction.
• The dynamic heatmaps feature reveals behavior trends and scroll depth patterns.

Cons:

• The platform’s live viewing function becomes unreliable with high visitor volumes.
• The learning curve can be steep without dedicated account management support.

Pricing: Lucky Orange offers a 7-day free trial. Paid plans start at $32 per month for up to 3,500 monthly sessions when paid annually.

Best For: Small e-commerce teams optimizing product purchase flows

Crazy Egg helps you transform your website’s performance with powerful visualization and testing tools. You can track visitor behavior through heatmaps and session recordings, then validate your optimization decisions with built-in A/B testing capabilities. The platform’s comprehensive suite includes error tracking, conversion analysis, and traffic source monitoring—giving you everything needed to identify opportunities and fix conversion blockers.

Key Features:

• Advanced heatmap visualization: Reveals exactly where visitors focus their attention through color-coded maps.
• Session recordings: Captures full user sessions with mouse movements and interactions.
• Segmented click analysis (Confetti Report): Breaks down visitor clicks into 18 distinct categories including traffic sources and user types.

Pros:

• Comprehensive visual analytics through heatmaps and session recordings enable you to quickly identify user behavior patterns and optimization opportunities.
• Integrated A/B testing functionality with tools like Convert allows for immediate implementation and validation of optimization hypotheses based on behavioral insights.
• Built-in error tracking and real-time customer feedback collection help optimization specialists identify and fix conversion bottlenecks faster.

Cons:

• Manual event tracking process requires additional setup time and technical knowledge.
• Session sampling approach may limit access to complete user behavior data.
• Implementation can impact page load speed more noticeably than competitors.

Pricing: Crazy Egg offers a 14-day free trial. Paid plans start at $29 per month for up to 5 heatmap reports per month.

Best For: Multi-page funnel testers and product managers diagnosing user experience frustrations

FullStory is a powerful user behavior platform that collects qualitative session data and transforms it into actionable insights through its comprehensive digital experience platform and custom funnel analysis views. You can validate conversion paths and identify friction points with precision using session replay, heatmaps, and automatic detection of user frustration signals. FullStory’s no-code analytics tools help quantify revenue impact while enabling real-time monitoring of KPIs through collaborative dashboards.

Key Features:

• Session replay with advanced search: Find and watch any user session instantly using powerful search capabilities across events, user attributes, and behaviors.
• Custom funnel analysis: Build and analyze conversion funnels with the ability to segment users, track drop-offs, and instantly replay sessions of users who abandoned at any step.
• Dynamic heatmaps: Visualize aggregate user behavior through scroll maps and click maps that automatically capture all user interactions without requiring manual tagging or setup.

Pros:

• Session replay with AI-powered summaries enables you to quickly identify user friction points and form data-backed test hypotheses.
• Automated behavior capture requires no manual tagging.

Cons:

• Manual session review process can be time-consuming.
• Requires combination with separate A/B testing tools.
• Privacy masking features may limit visibility into form field interactions.

Pricing: Contact FullStory for a custom quote.

Best For: Scrappy marketing and product teams validating design changes with qualitative data

As of July 2025, Hotjar, the comprehensive suite of customer feedback and user behavior tools, officially integrated with its parent company, Contentsquare Group. So all the familiar features you associate with Hotjar (like heatmaps, recordings/session replay, and surveys) now live inside the Contentsquare platform.

In Contentsquare, you can visualize exactly how users interact with your site through heatmaps and session recordings while collecting real-time feedback to understand their motivations.

This comprehensive toolset helps you identify conversion bottlenecks, validate A/B test hypotheses, and optimize the user experience based on actual visitor behavior rather than assumptions. You can also integrate with testing platforms like Convert to run post-hoc test analyses on individual user segments and identify potential UX changes with new variants.

Key Features:

• Interactive heatmaps: Reveals exactly where users click, move, and scroll on your pages.
• Conversion funnels: Visualize how users move through your conversion paths, highlighting drop-off points and opportunities for optimization.
• Voice of Customer surveys: Gather qualitative data from users about their experience, helping validate A/B test hypotheses and uncover optimization opportunities.

Pros:

• Heatmaps provide comprehensive visualization of user behavior patterns.
• Session recordings with rage click detection help A/B testing specialists pinpoint specific user frustrations and validate test hypotheses.
• Integrates with A/B testing tools like Convert to augment qualitative data with quantitative insights.

Cons:

• Hotjar can negatively impact website loading speed.
• Limited form analytics capabilities restrict deeper analysis of form abandonment patterns crucial for conversion optimization.
• Higher-tier plans required for advanced features can be costly for teams running extensive testing programs.

Pricing: Contentsquare offers a free forever plan for up to 200K monthly sessions. Paid plans start at $39 per month when paid annually.