How to Manage Multiple Social Media Accounts: 7 Tips + Tools”
Three browser tabs open on your laptop, five apps on your phone, and you’re copy-pasting the same caption into a sixth because that reel needs to go everywhere. If you’re…
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EP 263 – Stop Counting Stars: How to Mine Competitor Reviews for High-Converting Content Ideas
Local SEO strategy often gets stuck playing a quantitative numbers game with review counts and velocity benchmarks. But what happens when you treat the collective text of your market’s customer…
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AI in A/B Testing Tools: A Capability Audit
We audited 14 A/B testing tools and tagged 59 AI features by capability. 71% of these tools lead with “AI” on their website. When you look at what the AI…
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One Huge Reason Why Your Brand Isn’t Showing Up in ChatGPT (And It’s Not a Tactics Problem)
TL;DR – Most ecommerce brands trying to win in AI search are focused on the wrong things: schema, LLMs.txt, chunking, markdown formatting. Those tactics don’t matter if your brand is…
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11 Creative Strategies to Hook Your Readers
My wife’s first words to me were… ‘Hi Michael, it’s nice to meet you’ …which was both funny and memorable since my name is DARREN, not Michael! Ever wondered…
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Search Engine People is now offering ChatGPT Ads management services.
The advertising platform structure feels very familiar to Google Ads users, with campaigns, ad groups, ads, products, conversion tracking, and bidding strategies already built into the platform. One of the…
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CRO KPIs that Actually Matter: What to Track and How to Report
Reading Time: 8 minutes What are CRO KPIs? CRO KPIs are the most important numbers you track to measure whether changes to your website are improving business results. For example,…
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10 Paid Social Myths We Wish Would Disappear
Paid social advertising has no shortage of myths. Some are outdated, most are oversimplified, and many of them are convincing enough to make their way into strategy conversations time and…
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How to Train Your Brain to Write More (No Willpower Required)
Do you ever feel a pang of envy? Envy of others who have more time to write than you? I’ll admit it. I’m envious. I’m envious of the people who…
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Digital Marketing Industry News (Updated Each Friday!)
To make sure your website is as agent-friendly as possible, read the entire blog here. 4. Some WordPress Sites Are Unintentionally Blocking AI Bots If your SEO data looks good…
