Conversion Rate Optimization

Choosing a GDPR-compliant experimentation platform is only one part of the equation when it comes to protecting user privacy. Compliance also depends on how teams collect consent, handle visitor data,…

Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. It’s…

Can we create a workflow that reliably writes JavaScript code for our client-side A/B tests? One that not only writes the code, but also automatically handles the QA for common…

Reading Time: 16 minutes Most teams don’t set out to over-rely on A/B testing. It usually starts with a small win. Someone tests a headline. Conversions go up a little….

A website sidebar includes navigation elements, like menus or search boxes, supporting content, like author bio or similar posts, and conversion elements, like a newsletter signup form.  On content-heavy blogs…

The way marketing teams work has changed. AI is now a regular part of the day-to-day: used to write copy, pull together research, explore new ideas, and cut down on…

Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the…

Validating claims is important these days. Whether we’re writing a LinkedIn post or an article, we’re exposed to a lot of misinformation, so it’s important to ensure what we post…

Reading Time: 12 minutes A shopper lands on your product page, scrolls, clicks through the images, maybe even opens the shipping tab, and then leaves. Another adds to cart, starts…

Segment conversion data by device, traffic source, country, and more June 26, 2026 Disclosure: Our content is reader-supported, which means we earn commissions from links on Crazy Egg. Commissions do not…