How often should you request a review from customers? 

Feedback requests work well because they keep the focus where it belongs, on the customer. It shows customers that you’re focused on providing them with the care, guidance, and protection they deserve. These requests help to build strong relationships. 

Okay then. 

The feedback framework tells us which type of requests we should use and when. It doesn’t tell us how often we should request a review from customers. 

Is badgering customers with review requests a good idea? 

It can be if it’s done properly. 

It shouldn’t be done all at once. Bombarding your customers with 10 review requests after they’ve completed their order is a great way to burn the relationship, don’t do that. 

Take it slow. 

With new customers, send two to three feedback requests delaying them over the course of several days. Lead with questions ensuring that they know/understand what you’re looking for. Make it about them and the relationship. If they ghost you, let it go until their next purchase. 

When they make another order, send two to three feedback requests again. 

Repeat the process until they respond. 

With established customers, send them one review request and two or three feedback requests, each delayed over the course of several days. Keep your review requests direct, and make your feedback requests about them. Remember, it’s all about the relationship. Do what you can to provide your customers with the care, guidance, and protection they need. 

Be excellent to them. 

If you’re willing to delay your response, you can send your customers review and feedback requests indefinitely. 

Most of your customers want to share their reviews

The unspoken fear lurking behind online reviews doesn’t need to be a deterrent. 

You should go out of your way to care for your customers; however, your efforts should also be recognized. When it’s time for you to request a review from your customers, they may not be as eager to share their review, which is problematic for you. 

Make it about them.

Use the direct review request to ask for reviews; these work well because they value your customer’s time. It’s a subtle acknowledgment of the relationship you have with them.

Don’t have a strong relationship with customers yet? 

Use feedback requests to keep the focus where it belongs, on the customer. Show customers that you’re focused on providing them with the care, guidance, and protection they deserve. Use these requests to build strong relationships, and you’ll find you can request reviews and feedback indefinitely without feeling like a pest.