LinkedIn Post Examples to Inspire Your Business’s Strategy

B2B businesses often struggle with developing useful LinkedIn posts for specific audiences to achieve a particular goal. LinkedIn remains one of the best platforms for B2B marketing, with over 1.3 billion active users and plenty of opportunities to connect with audiences.

In this blog, Chanel Lapointe Allard, Social Media Manager, shares some tips and tricks, as well as 31 LinkedIn post examples to turn you into a LinkedIn pro.

What You’ll Learn

Key Takeaways

In this guide on how to post on LinkedIn, we’ll cover the following main points:

• Select your goals and what you want your post to achieve
• Make your profile stand out
• Aim for creating useful posts over trying to game the algorithm
• Choose the right format for LinkedIn social posts
• Measure performance for continual optimization

Which LinkedIn Post Idea Should You Use?

To help you determine precisely what to post on LinkedIn, let’s take a brief look at the different post ideas and when and how to use them:

Objective	Suitable Idea	Recommended Publisher	Format	Call to Action	Primary Key Performance Indicator (KPI)
Awareness	Industry trend posts, predictions, or infographics	Company Page or top-level executive	Single image, blog post, or carousel	“Read the full report”	Impressions and reach
Authority	Extensive case study or unique expert insight	Company founder, another leader, or a subject matter expert	Long-form blog posts	“What is your experience with this?”	Comments and profile views
Engagement	Poll on a common industry topic or a quick tip	Mid-level managers or team members	Poll or short-form video	“Vote and share your thoughts”	Engagement rate
Traffic	Behind-the-scenes look with a link to a new tool or blog	Company Page	Link post with custom preview	“Click the link below to learn more”	Click-through rate
Leads	Action-oriented post with a free lead magnet	Marketers or sales leaders	Carousel document	“Sign up with us to get your digital copy”	Lead form submissions
Hiring/Recruitment	Day-in-the-life employee highlight or company culture post	HR or team leader	Native video, perspective blog post, or image collage	“Check our careers page to apply today”	Job post views and applications
Customer Trust	Client testimonial or public customer success celebration	Company Page	Single image with a quote	“Learn how we achieved X with [customer]”	Brand mentions and shares

What Makes a Strong LinkedIn Post in 2026?

Today, knowing how to post on LinkedIn entails giving your audiences high-quality content that’s useful and actionable. Strong LinkedIn posts are relevant, specific, supported by evidence, demonstrate first-hand expertise, are readable, and offer a clear benefit.

In this way, they’re a lot like helpful content as Google defines it in its E-E-A-T guidelines, which prioritize content showcasing experience, expertise, authority, and trustworthiness.

Like many other platforms, LinkedIn is using AI to identify and promote content that’s highly relevant, readable, and compelling. LinkedIn discussed this in detail in its paper, “Large Scale Retrieval for the LinkedIn Feed using Causal Language Models.”

Additionally, the Edelman–LinkedIn B2B Thought Leadership Impact Report found that 73% of decision-makers find an organization’s thought-leadership content is more trustworthy than marketing materials and product sheets when evaluating brands and their offerings.

Personal Profile, Company Page, or Paid Post?

Knowing what to post on LinkedIn will partially depend on where the post is coming from, be it a personal profile, Company Page, or a sponsored post.

Consider the differences between each:

• Personal Profile: These posts will come off as the most conversational and human, with the ability to reach each person’s individual audience and network as employees share their personal stories and lessons. One real person manages these accounts, and they could have the goal of building trust and authority among audiences, including prospective hires, clients, and partners.
• Company Page: Posts coming from a Company Page will be more formal and carry a unique brand voice. While these posts tend to reach fewer individuals and require active followers to gain traction, they can be effective for building brand awareness, sharing company updates, and posting open job listings. A designated executive or team leader should take on the admin role for a Company Page and be responsible for publishing posts.
• Paid Post: Also referred to as Sponsored Content, paid posts are simply organic posts that you can turn into paid promotions. These posts can match the voice of either the person or Company Page promoting them, with a clear offer and a sales-focused tone. Paid posts allow for more targeted reach with scalability based on budget, and they require a connected billing card and management in LinkedIn Campaign Manager, as well as a linked Company Page. They work well for generating leads, getting more website traffic, and promoting specific events.

Current LinkedIn Content Formats

Choose from several formats for LinkedIn posts, including:

Text

Text posts feature only text content, often with the purpose of driving engagement. Companies and individuals might use these posts to ask a question to which people can respond in comments or encourage audiences to take a specific action, such as clicking a link to learn more.

Single Image

Another option is the single-image post, which can feature a photo, infographic, screenshot, or graphic to accompany text. Visual posts like these can quickly grab audiences’ attention and enrich a post to help tell a story or make a point.

Multi-Image

You can also create LinkedIn posts with multiple images together in a collage, allowing users to click on each image to see more detail. Adding two or more images to a post can give people more context while capturing more attention and engagement.

Native Video

Native video posts incorporate an embedded video that supplements text content. Video marketing is particularly effective at building an emotional relationship with audiences and boosting engagement, with anywhere from short clips to longer-form videos that expand on a certain topic.

Document/PDF

LinkedIn also allows individuals and companies to upload and share various documents, including PowerPoint presentations in carousel form, Microsoft Word documents, and PDFs. This content is great for sharing reports, proprietary research, and other exclusive documents that help build authority.

You can also create Document Ads on LinkedIn that promote a particular document, often with a preview and a link to unlock the full document or download it.

Poll

LinkedIn allows users to post polls with up to four options, and they can remain open for a day, three days, one week, or two weeks. Use polls to generate engagement and show your audience that you value their input. You can also use them for industry-related quizzes.

Event

Promote events like expos, webinars, and interviews with a specific date and time, complete with an accompanying image.

 

Article

If you want to share more long-form content as an article, LinkedIn makes it easy to put together article posts that go beyond basic text and image posts.

Newsletter

Go outside of B2B email marketing with your newsletters by publishing a dedicated LinkedIn newsletter series.

Live Content

Conduct interviews, Q&A sessions, and engage your audiences in other ways with live posts. These posts can create a sense of urgency and fear of missing out (FOMO) while driving more meaningful engagement among your audiences.

My Expert Insight on LinkedIn Posts

As a social media manager, I know LinkedIn posts are a powerful tool. They’ve transformed from simple status updates to strategic content that can position you as an industry thought leader, build brand awareness and even drive leads. In short, LinkedIn has become essential for businesses.

Many people use LinkedIn just for that, with nearly 70% of users engaging with brand content weekly. If you can bring real value to your followers, you’ll be able to drive more conversions and grow your audience even more.

Let’s get into how to make a LinkedIn post and look at some examples of LinkedIn posts that can supercharge your campaigns.

Choose a Goal and KPI Before Choosing a Post

The very first step of any social media marketing strategy is to set a clear goal. The right goals will help you pinpoint specific KPIs to help you measure the success of your LinkedIn social posts.

Here are some examples of goals and their corresponding KPIs:

• Awareness: Qualified reach involving people who fall under your target audience or ideal customer profile (ICP).
• Engagement: Relevant comments and reposts showing that people are invested in the content.
• Traffic: Click-through rates (CTRs) for links with unique UTM tags that help you attribute website traffic to each post.
• Leads: Conversion rates based on a specific conversion event, such as an email newsletter signup, document download, or booking.
• Hiring: Qualified applicants who are the right fit for your company.
• Video: Watch-time indicating the level of engagement people have with video content.

Try to avoid focusing too much on likes and other vanity metrics, as they may not indicate the true performance of your posts.

31 LinkedIn Post Examples, Organized by Goal

If you spend any time at all on LinkedIn, you’ll notice a variety of posts and content. And if you pay careful attention, you’ll also notice a method for driving engagement–and even going “viral” on the platform.

Let’s take a look at some LinkedIn post examples you can replicate to drive even more engagement, according to the goal you want to achieve.

Increased Awareness

#1: Personal Profiles

Although LinkedIn hasn’t always been the platform to share details about your personal life, the status quo has changed. These posts can be honest and personable to connect with others who may relate to your background or interests. 

The next time you’re unsure of what to post on LinkedIn, open up a bit and share what makes you tick. You never know who the message could resonate with.

Best for	Awareness
Profile/Page/Paid	Profile
Audience Need	A personal connection with a brand
Angle or Formula	Personal stories and insights that lend a human face to a company
Suitable Format	Image and text posts
Evidence Needed	Genuine personal experience from a real profile
CTA Type	Encouraging engagement with the post in the comments
KPI	Impressions, profile views, follower growth, engagement rates
Potential Pitfall	Stories could come across as inauthentic or AI-written with the wrong approach

#2: Behind the Scenes

A “behind the scenes” post is another way to share a personal story or anecdote. Offer a glimpse into the positive and supportive company culture or the day-to-day tasks your employees accomplish.

Behind the scenes posts are a great opportunity to get creative. Experiment with a mix of media formats, like photos, videos, timelapse clips, and more.

Best for	Awareness
Profile/Page/Paid	Profile or Page
Audience Need	To see people at work behind the brand and understand the process
Angle or Formula	Personal stories from employees or footage of teams at work
Suitable Format	Image and video posts
Evidence Needed	Real-world experience backed by genuine footage and stories
CTA Type	Encouraging engagement in comments, e.g., asking audiences to share similar experiences or cultures at work
KPI	Comments, profile views, shares, engagement rate
Potential Pitfall	Stories or footage could appear too casual/unprofessional

#3: Gratitude

Just as you would in your in-personal professional circles, don’t shy away from sharing praise on LinkedIn. Show appreciation for colleagues, partners, or clients. It’s a great way to build positive connections.

Best for	Awareness
Profile/Page/Paid	Page
Audience Need	To see that a company values its relationships and employees
Angle or Formula	Highlighting
Suitable Format	Image posts
Evidence Needed	Quotes from others, genuine testimony, documented proof of achievement
CTA Type	N/A
KPI	Impressions, engagement, and shares
Potential Pitfall	Disguising a boast as a thank-you post

#4: Recognition and Appreciation

Celebrate milestones like work anniversaries and promotions. Stay connected with your network!

Best for	Awareness
Profile/Page/Paid	Page or Profile
Audience Need	To see how brands recognize and reward their employees
Angle or Formula	Celebration posts congratulating individuals or teams on achievements
Suitable Format	Image post
Evidence Needed	N/A
CTA Type	N/A
KPI	Impressions, shares, comments, and engagement rate
Potential Pitfall	Perceived favoritism when focused on a small number of employees

#5: Milestones and Accomplishments

LinkedIn is the perfect place for discussing corporate and personal accomplishments. Use the platform to celebrate the journey, and encourage others to do the same.

Make sure you are tagging the right accounts to maximize your network connections.

Best for	Awareness
Profile/Page/Paid	Page or Profile
Audience Need	To see brands’ achievements and their recognition of employees’
Angle or Formula	Post celebrating a particular milestone, partnership, result that the company or an individual has achieved
Suitable Format	Image post
Evidence Needed	Proof of achievement if corporate
CTA Type	N/A
KPI	Impressions, shares, engagement rate
Potential Pitfall	Perceived favoritism or a “humblebrag”

#6: Share Key Takeaways

If your company sends employees to attend events, speak at conferences or host trade shows, you’ll want to be sure to share. Post photos, quotes, or ask your employees for a quote about their key takeaways.

Best for	Awareness
Profile/Page/Paid	Profile or Page
Audience Need	Unique insights into industry events for more valuable information
Angle or Formula	Personal insights from events and summaries that help build authority
Suitable Format	Text, image, or video posts
Evidence Needed	Proof of attending or hosting an event
CTA Type	N/A
KPI	Impressions, shares, comments
Potential Pitfall	Sharing generic takeaways that don’t give any valuable insight

#7: Thought Leadership

On LinkedIn, thought leadership content should ‌position you as the expert in your field, niche, or industry. Draw from personal experience and offer an educational point of view that others may not have encountered. Although this isn’t a blog post, you have a chance to be succinct yet detailed, direct, and authoritative.

Best for	Awareness
Profile/Page/Paid	All
Audience Need	To come to trust a brand or individual as an industry authority
Angle or Formula	Expert insights into a particular industry topic or unique data or reports
Suitable Format	Text, image, or article posts
Evidence Needed	Expressed industry expertise, reports, and statistics
CTA Type	Encourage audiences to read more with a link to an article or blog post
KPI	Impressions, profile views, engagement, and click-through rate
Potential Pitfall	A lack of proven expertise or data could weaken apparent authority

#8: Cross-Social Recap Post

Repurpose content from other platforms to reach a wider audience on LinkedIn. There are two ways to do this: via screenshot or by directly linking to the other platform. Resharing other social content is an easy way to repurpose your thoughts for a new context and with a new audience.

Best for	Awareness
Profile/Page/Paid	Profile or Page
Audience Need	Insights into a specific topic they might not come across on other platforms
Angle or Formula	Unique industry insights and expertise from other platforms in the form of a screenshot or a link
Suitable Format	Text or image posts
Evidence Needed	N/A
CTA Type	Encourage audiences to learn more with a link to your website or the original post on another platform
KPI	Impressions, profile views, comments, shares
Potential Pitfall	Lack of context in linked posts could prevent people from clicking to learn more

#9: Personal Branding

 Establish yourself as a thought leader with unique skills and expertise. Building a personal brand on LinkedIn can be powerful for generating mobility and creating new professional relationships.

Best for	Awareness
Profile/Page/Paid	Profile or Paid
Audience Need	Original insights from individual experts
Angle or Formula	Thoughts, experiences, or data that set an individual expert apart as an authority
Suitable Format	Text, image, or video post
Evidence Needed	Credentials and demonstrated expertise, potentially with supporting data
CTA Type	Link to more details in a blog post, article, or document
KPI	Impressions, profile views, shares, comments, and click-through rates
Potential Pitfall	Generic advice or insights could fail to set individuals apart as experts

#10: Break Down Industry Misconceptions

Debunking common myths with clear, factual explanations will build you a n audience. Start by using simple language to make the content comprehensible by all. Try out a question-answer format to address myths, calling on the audience to share their own experiences or questions in the comments.

Best for	Awareness
Profile/Page/Paid	Profile or Page
Audience Need	Clarification of certain ideas and the reality behind industry myths
Angle or Formula	Q&As or lengthy posts discussing common misconceptions or myths around a certain industry topic
Suitable Format	Text, image, article, or document posts
Evidence Needed	Supporting data and insights to reinforce claims
CTA Type	Include a link to an article or blog post to learn more, or request audiences to share their thoughts or questions
KPI	Impressions, shares, comments, click-through rates
Potential Pitfall	Unsupported claims could fail to build trust among audiences

Boosted Engagement

#11: Reposting Content

One of the most basic ways to use LinkedIn is to share a link to another post, article, or website. 

For this to be most effective, explain why this content matters to you or how it resonates with the work you do. Incorporate a personal story so that other users are more likely to click, read, and explore the content you’re sharing.

Pro-Tip: Add your own unique perspective to spark discussion. Try tagging an industry influencer who could add valuable insight.

Best for	Engagement
Profile/Page/Paid	Profile or Page
Audience Need	Insights on LinkedIn that they might not locate on other platforms
Angle or Formula	Share links to posts on other platforms or blog posts on your website
Suitable Format	Text or image posts with a link to content on other platforms
Evidence Needed	Unique insights, key takeaways, and expertise to encourage people to click to the other platform
CTA Type	A link to content on external platforms to encourage people to learn more
KPI	Click-through rate and engagement rate
Potential Pitfall	Generic content could fail to gain traction and clicks

#12: GIFs and Memes

LinkedIn might be a professional platform, but it’s still designed to offer fun and entertainment (it is a social network, after all).

Within reason, incorporate funny GIFs, memes, cartoons, or other illustrations. These graphics capture interest (since they’re different from basic text) and help the algorithm recognize the value of your content.

Pro-Tip: Get creative by designing customized GIFs or memes that are tailored to your industry. Use tools like Canva or Giphy to help you reinforce your brand identity in a fun, memorable way.

Best for	Engagement
Profile/Page/Paid	Profile or Page
Audience Need	Engaging content that entertains and illustrates a point in an amusing or relatable way
Angle or Formula	Images that put a fun spin on a popular industry topic using a familiar format
Suitable Format	Image posts
Evidence Needed	Supporting data or insights that enhance the image’s point
CTA Type	Potential request for people to share their opinions about a particular topic
KPI	Engagement rate and comment sentiment
Potential Pitfall	Unpopular opinions or inappropriate humor could alienate rather than engage audiences

#13: Storytelling

A story-based post is usually one that offers a longer narrative. These posts often have a clear introduction, body, and conclusion. Some users may even share in Content Creator mode in order to expand the post’s reach.

With longer text-based posts, include emojis and use short paragraphs. These tricks make the posts easier to read and more conducive to users who are scrolling through the feed.

Best for	Engagement
Profile/Page/Paid	Profile or Page
Audience Need	Emotional connection with brands or people through relatable, human stories
Angle or Formula	Story of the “why” behind what you do, including your experience, mission, and values
Suitable Format	Text, image, or video posts
Evidence Needed	Authentic personal experience and a sense of purpose behind the story
CTA Type	Question asking people to share similar stories, values, or experiences
KPI	Engagement rate, shares, and comments
Potential Pitfall	A lack of personal experience or authentic storytelling could ring hollow among audiences

#14: Polls or Vote-Based Posts

Ask questions to gather audience insights and boost engagement. Share the results for maximum impact!

Use LinkedIn Polls to gather quantitative insights from your audience. They are easy to fill out and they provide marketers with valuable data that can be shared in multiple ways.

Best for	Engagement
Profile/Page/Paid	Profile or Page
Audience Need	To share their personal opinion on a topic and have it heard in return
Angle or Formula	A poll asking audiences to vote for two to four options in a list
Suitable Format	Poll posts
Evidence Needed	N/A
CTA Type	Ask people to vote for a specific option in your poll
KPI	Comments and votes
Potential Pitfall	Confusing, uninteresting, or controversial polls could discourage engagement

#15: Promote Interaction

Many well-known LinkedIn content creators use short and simple posts to gather quick responses from followers. Sometimes, these are thought-provoking questions that allow readers to reflect and see how others are reacting. These posts take minimal effort but can create a big ripple, especially in terms of visibility and shareability.

Best for	Engagement
Profile/Page/Paid	Profile or Page
Audience Need	To share their thoughts on a particular topic with a brand encouraging engagement
Angle or Formula	Sharing a particular thought or opinion asking for people’s responses
Suitable Format	Text, image, or poll posts
Evidence Needed	Supporting data or demonstrated expertise, if making a statement establishing thought leadership and to come across as worthy of engagement
CTA Type	Requests for comments from people for their takes
KPI	Comments, votes, and engagement rate
Potential Pitfall	Less popular profiles may struggle to gain traction with these posts at first

#16: Go Back In Time

Share your organization’s story to build brand loyalty and connect with potential customers.

This strategy allows new followers or customers the chance to learn more about your business, mission, and overall vision. Forge a personal connection and create increased brand loyalty.

Best for	Engagement
Profile/Page/Paid	Profile or Page
Audience Need	To connect with brands or individuals on an emotional level
Angle or Formula	A “throwback Thursday” or similar post looking back at a particular point in your personal, company, or industry’s history
Suitable Format	Image post
Evidence Needed	Visuals can help drive an emotional connection and prove personal or customer history
CTA Type	Ask people to share their thoughts on a particular historical event or their personal stories
KPI	Impressions, engagement rate, comments, shares
Potential Pitfall	Impersonal stories could fail to connect or spark conversation

#17: Shareable Infographic

Eye-catching visuals can break through text-heavy feeds, sparking conversations. Not only do these convey a powerful message, but they’re also extremely popular ways to get people talking.

Pro-Tip: Optimize your infographic for LinkedIn by using a vertical format. Vertical images take up more space on the feed, making them automatically more eye-catching.

Best for	Engagement
Profile/Page/Paid	All
Audience Need	Insights and information presented in an engaging and digestible format
Angle or Formula	A single-image infographic exploring specific statistics in an appealing, flowing layout
Suitable Format	Image post
Evidence Needed	Data or personal experience to support the infographic, potentially with a linked blog post or article
CTA Type	Asking to share thoughts or click a link to learn more
KPI	Impressions, shares, engagement rate, and click-through rate
Potential Pitfall	Large infographics could become unintelligible on mobile devices, or data could be oversimplified and misleading

#18: The “Listicle”

Craft engaging lists that your audience can relate to. This can increase content reach and shares.

Best for	Engagement
Profile/Page/Paid	All
Audience Need	Information presented in an organized, scannable list
Angle or Formula	“Top X” posts listing multiple items in a given topic
Suitable Format	Text and article posts
Evidence Needed	Data to support factual items in lists
CTA Type	Encourage people to comment their thoughts or click a link for a more extensive breakdown
KPI	Impressions, shares, comments, and click-through rate
Potential Pitfall	Unoriginal or vague lists could fail to attract engagement

#19: Share Professional Habits

When you share professional habits on LinkedIn, make sure to share those that have directly contributed to your success or productivity. Be specific about the habits you’ve created and how they’ve made a difference in your personal life.

Best for	Engagement
Profile/Page/Paid	Profile
Audience Need	To connect with other professionals on a more personal level
Angle or Formula	Personal experience that illustrates how your habits have led to success
Suitable Format	Text, image, article, or video post
Evidence Needed	Authentic experiences discussing specific habits and how they contributed to success
CTA Type	Requesting audiences to share their own habits and experiences
KPI	Engagement rate
Potential Pitfall	Boasting too much about success could be off-putting to audiences

More Website Traffic

#20: News and Industry Insights

Many LinkedIn members are active in current events and like to keep a pulse on the big news in their industries.

Share relevant news stories and offer your perspective. Stay on top of industry trends!

Best for	Website Traffic
Profile/Page/Paid	All
Audience Need	Unique insights and news from credible, well-researched sources
Angle or Formula	Data- and source-enriched posts covering one or more industry news topics or insights
Suitable Format	Text or article posts
Evidence Needed	Cited sources for news items and expertise backing your insights
CTA Type	A link to a longer content piece
KPI	Reach, click-through rates and traffic
Potential Pitfall	News without reputable sources could make you appear unreliable

#21: Podcast Promotional Posts

Does your company host a podcast? Do you produce one as an individual content creator? Talk about it on LinkedIn. Advertise your podcast and connect with potential listeners.

Best for	Website Traffic
Profile/Page/Paid	All
Audience Need	Insights from experts and interviews in an engaging podcast format
Angle or Formula	Advertise your podcast in organic or paid posts, including your general podcast and specific upcoming episodes
Suitable Format	Image or event posts, Sponsored Content
Evidence Needed	Industry expertise and enticing topics that encourage people to listen in
CTA Type	A link for people to visit the podcast website
KPI	Reach, click-through rate, traffic, and podcast listens/downloads
Potential Pitfall	People who are unfamiliar with the personalities involved may be less interested in listening

#22: Tools and Software Reviews

Is there something going on in your industry that you feel others should know about? Share it on LinkedIn! Get people talking about the latest happenings and legal impacts that could change the way you work.

Depending on the topic, you can share it in a serious way, full of facts and data, or in a video-first way like the post example below.

Best for	Website Traffic
Profile/Page/Paid	Profile or Page
Audience Need	Authentic reviews of tools or software they’re considering using
Angle or Formula	A post discussing specific tools or products that you used with honest, nuanced opinions
Suitable Format	Text, article, or video posts
Evidence Needed	Experience in the relevant industry that would have use cases for particular tools or software, along with a lack of apparent bias
CTA Type	A link to a website or video for more detailed reviews
KPI	Reach, click-through rates, website traffic, video completion rates
Potential Pitfall	Being too positive or contrarian could make your reviews come off as inauthentic or incentivized

#23: Educational Resources

The more educational content you share, the more people will turn to you for accurate information and the more you will build yourself up as an authority in your field.

Best for	Website Traffic
Profile/Page/Paid	Page or Paid
Audience Need	To learn more about a particular topic from industry authorities
Angle or Formula	A preview of a specific type of educational resource, such as a whitepaper or ebook
Suitable Format	Image, document, or Sponsored Content post
Evidence Needed	Proven expertise and supporting data to come across as an authority and encourage engagement
CTA Type	A link to your web page with the resource, or a downloadable document within the post
KPI	Website traffic, conversion rate, and click-through rate
Potential Pitfall	Educational resources might not have sufficient apparent supporting information or expertise to encourage engagement

More Conversions

#24: Customer Testimonial and Review

As a business platform, don’t forget to leverage the power of LinkedIn for powerful customer testimonials and experiences. 

You can feature customer case studies, share quotes, or highlight a success story. You can even tag the customer and ask that they share the post for even greater engagement and reach.

Pro-Tip: To boost your engagement, pair testimonials with relevant visuals or data that specifically highlight the impact of your solution.

Best for	Conversions
Profile/Page/Paid	Page
Audience Need	To see proof of success from a brand
Angle or Formula	Case studies, quotes, or success stories in image, text, and video form
Suitable Format	Text, image, and video posts
Evidence Needed	Visuals and data that lend authenticity while showing how you achieved success
CTA Type	Link to a client-specific or general case study page
KPI	Video completions, website traffic, conversion rate
Potential Pitfall	Vague or seemingly inauthentic testimony could lead to distrust

#25: Results-Based Post

If you post on behalf of your team or company, results-based posts can be extremely interesting. Showcase how your work generates positive outcomes for clients. Use visuals to highlight your impact.

Best for	Conversion
Profile/Page/Paid	Page or Paid
Audience Need	To see real results from past work
Angle or Formula	Statistics-heavy success stories that highlight impact
Suitable Format	Text or image posts
Evidence Needed	Detailed statistics and visuals backing claimed results
CTA Type	A link to a relevant service page detailing how the company can help readers succeed
KPI	Click-through rate and conversions
Potential Pitfall	Claims of success with no real data to support them could lose trust among prospects

More Leads

#26: Virtual Event Invitations

Are you hosting a webinar or virtual event? LinkedIn is the perfect way to advertise it. Inform your audience what type of event it is and why they should‌ attend. Include a direct link for sign-ups, especially if the event is being hosted on another platform.

If you want to measure webinar or event traffic that comes directly from LinkedIn, ‌create trackable links that can help you analyze and attribute the source later on.

Best for	Leads
Profile/Page/Paid	All
Audience Need	Insights and education from reputable experts in a worthwhile online event
Angle or Formula	Promoting a webinar or another type of virtual event with a summary of what the event will entail and the personalities involved
Suitable Format	Image post, Sponsored Content
Evidence Needed	Demonstrable expertise among hosts and speakers
CTA Type	A link to the website to sign up for the event
KPI	Signups and attendance
Potential Pitfall	A lack of proven expertise could discourage attendance

#27: Before and After

If you represent a business, this allows users to see the power of a solution or service with a before and after photo series. When speaking from personal experience, before and after stories represent growth and development.

Regardless of which context you choose or need, before and after LinkedIn posts capture interest and illustrate growth.

Best for	Leads
Profile/Page/Paid	Profile or Page
Audience Need	To further see companies’ work in action or the growth of another relatable individual
Angle or Formula	A post with a clear before/after image or image carousel, with an explanation to support the visual
Suitable Format	Image or video post
Evidence Needed	High-quality, well-defined visuals and the explanation of the process
CTA Type	A link to a case study/results page or a relevant service page
KPI	Click-through rate and conversions
Potential Pitfall	Simple visuals with no explanation could make content look inauthentic

#28: Data-Driven Content:

Back up your claims with facts and figures to build trust and establish yourself as an authority. Use the data to make predictions and discuss what trends could impact the future of the industry.

Best for	Leads
Profile/Page/Paid	Profile or Page
Audience Need	Real data-driven facts and insights
Angle or Formula	A list of statistics, trends, or predictions with supporting data for each item
Suitable Format	Text, article, or image post
Evidence Needed	Data from credible sources to back all claims
CTA Type	A link to a longer content piece discussing topics in greater depth
KPI	Click-through rate, conversions
Potential Pitfall	Data without links or credible sources will hurt credibility

Hiring Qualified Applicants

#29: Hiring & Recruitment Opportunities

LinkedIn has become one of the most popular platforms for recruitment and HR initiatives. 

LinkedIn isn’t only for professional recruiters. If there’s an open role within your department or on your team, ‌share it and encourage others to share it with their connections as well.  

Best for	Hiring
Profile/Page/Paid	Profile or Page
Audience Need	To find worthwhile employment opportunities
Angle or Formula	Employees or corporations share job openings and descriptions
Suitable Format	A text post relaying the opportunity and its basics, with a link to an application page
Evidence Needed	Details like roles and responsibilities, requirements, expected pay, benefits, and perks
CTA Type	A link to a job application page
KPI	Shares and qualified applicants
Potential Pitfall	Unclear job postings could deter prospective hires

Video Engagement

#30: Video Posts

From the homepage, it’s easy to upload or link to a video. This LinkedIn feature embeds the video directly to your new post so anyone who views it can quickly hit ‘play’ to view. 

Use this to share a video speaking directly to your audience, broadcast a newly produced video from your company, or share an engaging snippet to drive conversions.

Pro-Tip: Take advantage of LinkedIn’s autoplay feature by confirming the first frame of your video is visually appealing and encourages users to stop their scroll.

Best for	Video engagement
Profile/Page/Paid	All
Audience Need	To gain information in convenient and engaging video format
Angle or Formula	A video covering an industry topic with visuals including slides, featuring an expert company representative
Suitable Format	Video post, Sponsored Content
Evidence Needed	Demonstrated expertise from individuals to show authority, with high-quality visual elements to reinforce talking points
CTA Type	A link to a company blog or video channel for more information
KPI	Video completion rates, engagement rate, shares, traffic, and click-through rate
Potential Pitfall	Low-quality video could make brands appear less reputable

#31: Short-Form Video Content

LinkedIn is experimenting with short-form video content, just like any other social media platform. This type of content is a great way to try something new and reach your audience in a different way.

Consider posting how-to, behind-the-scenes, or other types of video content that will provide educational content to your audience. Just remember – this is LinkedIn, not TikTok, so keep it professional.

Best for	Video engagement
Profile/Page/Paid	All
Audience Need	Bite-sized information in digestible video clips
Angle or Formula	A repurposed clip from a long-form video highlighting a specific point
Suitable Format	Video post, Sponsored Content
Evidence Needed	Supporting data and demonstrable expertise
CTA Type	A link to a blog or video channel to learn more
KPI	Video completion rates, engagement rate, shares, traffic, and click-through rate
Potential Pitfall	Unhelpful short-form videos could detract audiences

When Should You Promote or Sponsor a Post?

If you want to bring more attention to a particular post and boost engagement, you can promote or sponsor a post in the following ways:

• Page Boosts: A Page Boost converts an existing organic post from a LinkedIn Company Page into a paid promotion. You can activate it by simply clicking the “Boost” button on a post and choose the specific criteria for targeting, budgeting, and goals. You may use these posts to showcase strong organic content to extend its reach.
• Sponsored Content: This refers to LinkedIn’s native advertising format, meaning they function as LinkedIn Ads vs. boosted organic posts. You can use LinkedIn’s Campaign Manager to create, target, bid on, and measure the performance of Sponsored Content. Ads are best for when you want to run image or video ads on the platform to supplement organic content.
• Member-Post Promotion: This paid media strategy involves providing individual member profile posts with a specific advertising budget, e.g., a company sponsors a post written by an employee to give it more attention. Use this form of paid promotion to help humanize your company by highlighting content your employees created.

Keep in mind LinkedIn’s current ad eligibility criteria to avoid rejections, and use the following specs to help you format Sponsored Content:

LinkedIn also provides specifications for each ad type, including single image ads, carousel image ads, and video ads.

How to Create a LinkedIn Post for Your Company Page

If you want to know how to make a post on LinkedIn, take the following basic steps:

1. Access your company page

You should have Super Admin or Content Admin rights assigned to your profile to allow posting. You can then post via the Page Admin View or Dashboard. LinkedIn Help can provide some additional guidance here.

2. Create and format your post

Click on “Start a post” or the “Create” button on your page’s feed. You can then type your text content, insert links, add hashtags, or use the “@” symbol to mention other pages or people.

Upload media files if needed, including images, videos, or documents, or turn it into a poll or event post.

3. Schedule and publish your post

Before publishing, adjust your audience settings (public or targeted) or set up comment controls.

When ready to publish, click “Post” for immediate posting, or click on the clock icon on the bottom right to post at another time.

LinkedIn Post Best Practices

The key to LinkedIn success is being prepared, proactive, and engaging. Here’s your game plan:

• Make posts accessible: Encourage more engagement with your LinkedIn social posts with a clear first line, scan-friendly structure, relevant context, useful evidence, and restrained tagging, while adding links corresponding to specific user intent and need.
• Use AI to enhance your content, not replace your perspective: AI can be a powerful tool for brainstorming, refining ideas, and improving efficiency, but the best content still comes from human expertise. Use AI to support your process while adding your own insights, experiences, and industry knowledge to create content that feels authentic and builds trust with your audience.
• Incorporate permissions, disclosure, and confidentiality: Make sure the right people have posting permission, disclose the use of AI content to users, and maintain and enforce confidentiality to secure your profile and account.
• Continue the conversation after publishing: Engagement doesn’t end after publishing. Respond to comments and consider following up your posts with more relevant ones exploring the same or related topics.
• Measure and improve LinkedIn post performance: Conduct audience-specific testing to gauge performance, measure performance based on your goals, and continually improve with further testing and optimization.

FAQs: How to Post On LinkedIn

1. What type of LinkedIn post gets the most engagement?

Generally, the LinkedIn posts that get the most engagement are those that offer helpful and compelling content, setting them apart from more generic posts. Technically, the specific type of post that sees the highest level engagement is the native document format, which can yield up to a 7% engagement rate.

2. Should I post from my profile or company page?

This will depend on whether you want to post as an employee or more broadly as an organization. If you want to share a more personal story or unique insight, you might opt to post with your personal profile. Conversely, company-wide announcements, event promotions, and other more formal content might benefit from Company Page posts.

3. How long should a LinkedIn post be?

The answer to this will largely depend on the content type and the topic you want to cover. Many text posts are short and sweet, asking a basic question with the goal of starting a discussion in the comments. Meanwhile, others, like article posts, might go into greater depth around a certain topic.

4. How often should I post?

If you want to keep your audience consistently engaged and build more traction on LinkedIn, it’s best to post around two to five times per week, but the frequency will depend on the types of content you want to post and the level of engagement you already get from your audience.

5. When is the best time to post?

Overall, LinkedIn posts tend to perform best when published early in the week during the morning. We’ve consistently seen stronger engagement on Mondays through Wednesdays as professionals check LinkedIn at the start of their workday. While results can vary by audience and industry, morning posting times have generally delivered the strongest performance.

6. Should LinkedIn posts include external links?

When appropriate, you should include external links to relevant content, such as a corresponding blog post on your website to explore a topic in more depth. However, some posts, like polls or video posts, might bypass external links in favor of on-platform engagement.

7. Do hashtags still help LinkedIn posts?

While hashtags won’t hurt your posts, they’re not as helpful as they once were when trying to maximize your visibility on LinkedIn. Today, LinkedIn primarily uses AI text scanning to gauge the helpfulness, relevance, and overall quality of a post to determine whether to show it to users.

8. What is the difference between a document post and a carousel ad?

Document posts are organic posts on LinkedIn that include an uploaded PDF or another file, which people can click through to view page-by-page. Meanwhile, LinkedIn carousel post examples are paid LinkedIn content that allows people to view multiple image or video cards, with each card featuring a unique headline, description, and link.

9. Can I use AI to write LinkedIn posts?

Yes, you can use AI to help write LinkedIn posts, and it can be a valuable tool for brainstorming ideas, improving clarity, refining messaging, and overcoming writer’s block. However, AI works best as an assistant, not a replacement for your expertise. The most effective LinkedIn posts combine AI-generated support with your own insights, experiences, and perspective. Adding a human touch helps your content feel more authentic, builds trust with your audience, and ensures your posts reflect the unique voice behind your brand..

10. How do I measure whether a LinkedIn post worked?

You can measure the performance of your posts on LinkedIn by looking at each posts’ LinkedIn Post Analytics to see metrics such as likes, comments, and reposts, or you may use third-party platforms like Google Analytics 4 to see whether your posts are bringing traffic to your site. Always measure performance based on specific goals.

11. How do I see my LinkedIn post?

You might ask about “how to see my LinkedIn posts” once you’ve published them. Simply open your profile on LinkedIn by clicking on your profile pic or the “Me” icon and scroll down your profile activity page until you see the post you made. You can also filter activity by “Post” to isolate your posts.

Level Up Your LinkedIn Marketing with Ignite Visibility

The opportunities on LinkedIn keep growing, making it an essential platform for businesses and marketers. Get a head start on your networking and content creation by implementing these fresh ideas and LinkedIn post examples into your LinkedIn strategy.

Need help? Ignite Visibility can help you with all your social media marketing needs including:

• Content creation
• Short and long-form video
• Social media advertising
• Influencer marketing
• And more!

Connect with Ignite Visibility on LinkedIn or take a look at our LinkedIn marketing services to see how we can help you elevate your digital marketing strategy this year.