Win Report: How one change lifted airline bookings by millions
Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the…
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How to report PPC performance without lying to yourself (or your boss)
Early in my career, I was responsible for reporting metrics for a company’s homepage. A member of the usability team wanted to know how much traffic a particular widget was…
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The top content formats & types that earn AI search citations
There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking…
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Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen…
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What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search…
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6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands through AI tools like ChatGPT, Google AI Overviews, and Perplexity,…
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The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked…
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On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of…
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How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting contact data, segmentation,…
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Meta Business Agents are here. Marketers should pay attention
I recently attended: Meta Conversations 2026 in London. This year’s event focused more than ever on commercializing messaging products — from helping companies contact potential customers quickly and easily to…
