TL;DR: I spent the last two days at ABC Kids Expo in Las Vegas talking to brand owners in the $1M–$15M range. Four problems kept coming up: AI search visibility,…
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small…
Reading Time: 4 minutes Let’s put this all together with the best practices in creating your category pages: 1. Define the purpose of your category page Before you change layouts,…
In 2026, your Google Business Profile is the heartbeat of your digital presence, and Google Reviews are the lifeblood that powers it. While many marketers view review management merely as…
Video has become one of the most valuable assets in a Google Ads strategy, but for many advertisers, creating high-quality video content can be a significant challenge. Not every business…
December 18, 2024 Last update It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent…
Should you choose Crazy Egg or Lucky Orange? Both conversion rate optimization (CRO) tools let you analyze user behavior on your site through heatmaps and session recordings, collect feedback via…
As a marketing agency, you may be tasked with managing the online reputation of your clients. A big part of that is online reviews. Today, online reviews are often the…
Amazon By Jenn Wheatley May 28 2026 The Skinny Prime Day 2026 is coming a month early this year. Amazon has announced the event will happen June 23rd-26th, and 88%…
Marketing managers are flooded with marketing requests and no way to organize them. Your inbox is overflowing, there’s no good way to manage the process, and there is a constant fear…
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