How to rank in AI search results: Expert best practices
Knowing how to rank in search engines and how to rank in AI search results are two different games now.
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5 Post-Click Leaks Draining Your PPC Budget
Three weeks ago you paused a campaign. ROAS had slipped to 4x, under your target, so you cut it. Sensible call. The campaign was doing 5x. You just couldn’t see…
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8 Must-Have Digital Marketing Skills In 2024
The world of digital marketing is constantly evolving. There is always a new channel, a new strategy, or a new opportunity to pursue. Despite this changing environment, a handful of…
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How to measure your CRO efforts the right way
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…
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I Built a Workflow That Reads My Community’s Slack and Writes a Week of Posts in My Voice
I volunteer as a community lead for a tech non-profit that helps people get their start in tech through free training programs and mentorship. The role has two halves: answering…
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Travel PPC Strategies To Grow Ecommerce, Lead Generation & Return On Ad Spend
Posted 04-03-2025 by Pinky In today’s AI-driven world of PPC advertising, travel agency PPC strategies such as seasonal budgets, ad extensions, and A/B testing that have previously driven your ecommerce,…
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10 Essential Steps to Enhance Your Writing Process
It hits you like a TON of BRICKS! It’s an idea for that KILLER blog post that is just bound to bring you all the traffic that you’ve ever dreamed…
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Home Services Marketing: Local Leads, Reviews, Growth Playbook
The Skinny Home services marketing works best when it’s treated like an operating system for your business: connecting demand, conversion, and reputation, rather than a set of disconnected tactics. This…
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8 top Profound alternatives your marketing team can actually use
As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI…
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Why search ROAS depends on paid social more than you think
Every performance marketer has seen this movie. Search ROAS looks great, social ROAS looks mediocre, so the budget shifts to search. Three months later, search performance quietly erodes, and nobody…
