7 Magical Marketing Tactics from Harry Potter
August 30, 2024 Last update Image source Few books have made a bigger impression on culture than J.K. Rowling’s Harry Potter series. With millions of copies sold around the world,…
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Stop Targeting Keywords And Start Targeting Intent
Most PPC practitioners built their careers on keywords. The job was to find the right terms, organize them precisely, manage match types, and use negative lists to keep targeting clean….
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How To Develop An Effective Customer Acquisition Strategy
Are you tired of feeling like your business is treading water? Does it seem like no matter what you try, your customer base won’t grow? If so, let’s talk about…
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Experimentation in Tourism, Beyond Booking.com and Airbnb
Look up experimentation in tourism, and you’ll find tons of case studies from companies like Booking, Expedia, and Airbnb. These companies run thousands of tests a year on their own…
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What’s a good conversion rate? (Based on 41,000 landing pages)
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…
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The Buffer Plugin for TRMNL Is Here, and We’re Giving Some Devices Away
A few weeks ago, one of our engineers, Andy Yates, got an email at his personal address. It was from the team at TRMNL, who make beautifully minimal e-ink displays…
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Pulse vs Hotjar: Which Feedback Tool Is Right for Your Team?
Pulse and Hotjar overlap on a lot of the basics. But spend more time with each one, and the differences become clearer. How they handle mobile, what the AI analysis…
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They Were Spending $115K a Month Without Knowing What Worked
Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: Are you making six-figure ad spend decisions with incomplete data? If you can’t confidently explain which marketing channels are…
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5 Critical Elements You Need to Check Off for Every Blog Post
This post is by ProBlogger subject matter expert Ali Luke Over the past few years, I’ve conducted a lot of blog reviews for fellow writers. It’s always great fun to…
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Male Skincare Ecommerce PPC Strategies
Posted 26-03-2025 by Liam Male skincare is experiencing significant growth, with an increasing number of retailers and brands striving to boost their visibility on Google. As the market becomes more…
