Copywriting Friday: A Mac walks into a room
FREE website strategy session with one of our experts to discuss your conversion goals and suggest strategies to double your sales. Others charge up to $500 for this.)” data-persona-qualified='(By the…
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EP 264 – Why Small Businesses Need ‘Trust Artifacts’ in the Age of AI Search Friction
The landscape of local search is transitioning away from the open browser model toward multi-modal, agent-driven consumption layers. In this episode summary, digital marketing veterans Greg Sterling, Mike Blumenthal, and…
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ThoughtShift in SEO & PPC Awards Spotlight at Global Search Awards 2025
Posted 28-10-2025 by Helen Award-winning SEO and PPC agency, ThoughtShift, are delighted to be recognised by the Global Search Awards 2025 as finalists for the Best Use of Search –…
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How To Make Money As A Copywriter (Even in 2025)
Can you really make money as a copywriter today? With AI content writers, making money as a copywriter might seem unlikely – especially if you don’t have any experience. But…
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How Slow Devices and Internet Latency Derail Experimentation Analysis
When you run A/B tests, you most likely have your tool firing its script in one place and Google Analytics firing in another. Very rarely do both tools agree on…
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How To Get Your Business on Google and Start Ranking
If you have ever asked questions like how do I get my business on Google, how do I make my website show up, or how do I rank higher, the…
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4 Things I Learned Walking the Floor at the ABC Kids Expo – And What Baby & Kid Brands Should Be Doing Today
TL;DR: I spent the last two days at ABC Kids Expo in Las Vegas talking to brand owners in the $1M–$15M range. Four problems kept coming up: AI search visibility,…
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What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small…
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Ecommerce Category Page Design: Best Practices, Examples, and Tests That Work in 2026
Reading Time: 4 minutes Let’s put this all together with the best practices in creating your category pages: 1. Define the purpose of your category page Before you change layouts,…
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Google Reviews & Their Importance to Marketing Strategies
In 2026, your Google Business Profile is the heartbeat of your digital presence, and Google Reviews are the lifeblood that powers it. While many marketers view review management merely as…
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