Google’s Ask Maps Listicles Even as Google is starting to crack down on listicles designed to manipulate AI, the company is generating its own lists for local discovery. It’s creating…
When most advertisers think about competitive markets, they think about high CPMs, expensive leads, and aggressive competitors. When I started working with a local business in New York, I expected…
Whatever you want to achieve by blogging – money, a fully-fledged business, recognition in your field, a creative outlet, or sharing your message with the world – you need to…
AI search optimization (AIO) is the practice of making your content extractable by large language models and embedding your brand across the sources those models read. It overlaps with SEO…
When you invest in PPC, every click has a cost. Once someone lands on your page, the job of that page is simple: convince the visitor to take action. Strong…
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth consulting firm that helps B2B SaaS companies capture demand from search. He’s a self-proclaimed spreadsheet…
Should writing be brief? Maybe not. Of course, I hate rambling writing as much as you do. I’m impatient. But writing that’s too brief becomes soulless; it lacks the power…
Reading Time: 10 minutes In the ever-evolving ecommerce business market, staying ahead is about more than just keeping pace with today’s trends. Your traditional marketing efforts won’t suffice, either. You…
When you’re creating content that has the power to influence someone’s financial decisions, health, safety, or legal outcomes, the stakes for accuracy and trustworthiness are incredibly high. That’s what Your…
Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of…
