Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google Tag Manager, reducing the manual work required to configure tags….
Google has quietly updated its documentation for Lead Form assets, removing one of the biggest barriers that prevented smaller advertisers from using the format. Why we care. The long-standing requirement…
I recently attended: Meta Conversations 2026 in London. This year’s event focused more than ever on commercializing messaging products — from helping companies contact potential customers quickly and easily to…
Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. What’s happening. Advertisers…
During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended to spend just £50 over a weekend accidentally spent more…
Google’s AI Mode showed text ads on 29.45% of commercial queries in a new SE Ranking study, less than a year after ads began appearing in AI-generated search answers. Ads…
OpenAI’s ad revenue forecast is on pace to miss its 2030 target by 90%, according to Emarketer. OpenAI projected $2.5 billion in ad revenue this year and $100 billion by…
Google has dropped “Next” from Merchant Center Next and it will now be known as just Google Merchant Center. “The platform you use today will simply be referred to as…
Google is adding AI disclosures to ads across Search, YouTube, and Discover. The new How this ad was made section will appear in My Ad Center, Google announced today. The…
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include…
