Google is removing campaign-level language targeting from Search and AI Max for Search campaigns starting in late September, shifting responsibility for language matching to Google’s automated systems. Instead of advertisers…
OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest…
Google has released its first standalone help page explaining how to create YouTube audio ads, giving advertisers an official reference for the format’s specifications and setup. What’s happening. While YouTube…
Microsoft Advertising brought Ad Preview Hub to Performance Max campaigns, giving advertisers a faster way to review and share how ads will appear across placements before they go live. The…
Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google Tag Manager, reducing the manual work required to configure tags….
Google has quietly updated its documentation for Lead Form assets, removing one of the biggest barriers that prevented smaller advertisers from using the format. Why we care. The long-standing requirement…
I recently attended: Meta Conversations 2026 in London. This year’s event focused more than ever on commercializing messaging products — from helping companies contact potential customers quickly and easily to…
Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. What’s happening. Advertisers…
During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended to spend just £50 over a weekend accidentally spent more…
Google’s AI Mode showed text ads on 29.45% of commercial queries in a new SE Ranking study, less than a year after ads began appearing in AI-generated search answers. Ads…
