paid media

For as long as most of us have run paid social, the work has lived inside Ads Manager. You logged in to check performance, you logged in to make a…

TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…

What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what…

Posted 17-03-2026 by Liam At ThoughtShift, we spend a lot of time exploring how people search, how Google understands content, and what genuinely helps brands grow online. While SEO constantly…

TL;DR: SEO, GEO, and AEO are related but not interchangeable. Strong ecommerce SEO fundamentals like technical health, content quality, authority, and intent alignment remain the foundation for visibility across every…

Come August 17th, 2026, Google will implement a significant system change that will impact campaigns limited by budget using target-based bidding strategies. This includes both target CPA (tCPA) and target…

The Skinny Amazon Performance+ is reshaping how brands use Amazon DSP, but you don’t need to unpack every technical detail to decide if it belongs in your plan. The points…

I have managed Google Ads accounts spending a few hundred pounds a month and on accounts spending over five million a month. The platform is the same. The maths is…

TABLE OF CONTENTS Luke Bailey Luke writes words and stuff for Unbounce. While he likes to use a little alliteration in his work, he’s also aware that readers aren’t always…