The Biggest Ecommerce SEO Mistake Brands Make
Posted 08-06-2026 by Helen Moving one word from the middle of a title tag to the start took a page from position two in Google to number one – more…
-
-
One Huge Reason Why Your Brand Isn’t Showing Up in ChatGPT (And It’s Not a Tactics Problem)
TL;DR – Most ecommerce brands trying to win in AI search are focused on the wrong things: schema, LLMs.txt, chunking, markdown formatting. Those tactics don’t matter if your brand is…
-
10 Paid Social Myths We Wish Would Disappear
Paid social advertising has no shortage of myths. Some are outdated, most are oversimplified, and many of them are convincing enough to make their way into strategy conversations time and…
-
Prime Day 2026: Record Sales Meet Shifting Consumer Baskets
Prime Day 2026 is officially in the books, and it left brands with plenty to unpack. Let’s look at this year’s event through three major questions that define Prime Day….
-
OpenAI can generate ChatGPT Ads for you
OpenAI rolled out a new feature to let ChatGPT Ads generate ads for you – I suspect using AI. The feature is available under the “Add new ad” option, and…
-
Step-by-Step Guide to ChatGPT Ads
There’s a new way to get in front of millions of people, and most brands haven’t caught on yet. OpenAI’s official advertising platform is now available for businesses to place…
-
Google Explains How CWV Is A Ranking Factor But Doesn’t Improve Rankings
Understanding Core Web Vitals (CWV): A Detailed Analysis of its Impact on Google Rankings Understanding the Significance of Core Web Vitals (CWV) In recent years, Google has been placing increasing…
-
Google To Curb Microtargeting In Consumer Finance Ads
Google To Curb Microtargeting In Consumer Finance Ads Google’s recent announcement to curb microtargeting in consumer finance ads marks a significant shift in digital advertising practices. Microtargeting, the practice of…
-
SEO Vs. PPC: Pros, Cons & Differences
SEO Vs. PPC: Pros, Cons & Differences Two of the most prominent methods are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. In the ever-evolving world of digital marketing, businesses…
-
Google’s Search Ads Stir Controversy On Questionable Websites
Google’s Search Ads Stir Controversy On Questionable Websites In this comprehensive exploration, we delve into the intricacies of Google’s search ads, the controversy surrounding their placement, and the potential implications…
