TL;DR: Traffic from search and social is declining as AI tools absorb more of the buying journey, but influence isn’t. Every AI Overview, ChatGPT answer, and Shopping result is still…
Relying just on your brand name to bring in traffic and revenue isn’t enough to be successful, especially when it’s against competitors with an established customer base and higher budgets….
TL;DR: Best practices can tell you what usually works. Better intelligence tells you what will work for your customer. The businesses that win are the ones willing to challenge assumptions,…
Google is removing campaign-level language targeting from Search and AI Max for Search campaigns starting in late September, shifting responsibility for language matching to Google’s automated systems. Instead of advertisers…
I spoke at Hero Conf this April about a reality many demand generation teams are facing and know very well that budgets are tighter, expectations are higher and vanity metrics…
Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac Are you scaling your ad spend…
TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is…
You turn off an Advantage+ feature while building a Meta campaign, only to see the Advantage+ label appear somewhere else. This raises a few questions. Did the setting not save?…
Marketing By Tinuiti Team Jul 27 2026 The article was originally published Aug 2025 and has been updated to reflect new developments. Global trade dynamics are shifting rapidly, with new…
OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest…
