Your First Google Ads Account: How to Get Started
I have managed Google Ads accounts spending a few hundred pounds a month and on accounts spending over five million a month. The platform is the same. The maths is…
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40 best landing page examples of 2026 (for your swipe file)
TABLE OF CONTENTS Luke Bailey Luke writes words and stuff for Unbounce. While he likes to use a little alliteration in his work, he’s also aware that readers aren’t always…
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Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works
The conversion problem is not in your ad account. It’s in the gaps between your ads, landing pages, data, and unit economics. Sign up for our free CRO audit and…
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ChatGPT Vs Google Search Conversion Rates: The Surprising Difference
Posted 03-06-2026 by Helen Whilst everyone’s talking about how to get to the top of Google and ChatGPT, our data shows ChatGPT sources are converting 3 times higher than Google…
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OpenAI & ChatGPT Ads For Ecommerce Brands: A Great Way to Waste Money… Right Now Anyway
TL;DR: Test OpenAI/ChatGPT ads only if you have money to burn. The platform is too limited and the audience too narrow to justify real budget, but if you want to…
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AI in Online Advertising: 5 Key Trends from June 2026
AI-referred traffic is now converting at measurably higher rates than traditional web traffic, and the data is solid enough to act on. Add to that ChatGPT Ads getting product feed…
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Future of Amazon Search: Targeting, Formats, Measurement
AI has changed how shoppers discover products long before they ever type a query into Amazon. That upstream shift is forcing brands to rethink how they approach targeting, formats, and…
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How to get the most from Microsoft Advertising campaigns
If you’re struggling to scale performance with Microsoft Advertising, you may be treating it as a place to replicate a strategy developed elsewhere. Import can get you live fast. Performance…
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Google’s AI Is Only as Good as the Data You Give It
Most conversations about AI in advertising fixate on the model: the campaign type, the bidding strategy, the creative format. The part that gets far less attention is what all of…
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How to build SaaS comparison pages buyers actually trust Build a SaaS comparison page buyers trust (examples + template)
TABLE OF CONTENTS Danielle Torrie Danielle is a member of Unbounce’s content team. She loves how writers (and great writing) can create clarity in chaos. When she’s not tightly embracing…
