paid media

TL;DR: On September 15, 2026, Cloudflare is changing how it handles AI crawlers by default and if you don’t check your settings, you could accidentally block Google and the AI…

You know your business best. Therefore, you can likely name your direct competitors the second you’re asked. But when it comes to SEO and organic search, there is a much…

For most retailers, Black Friday and the wider Q4 period represent the single biggest revenue window of the year. That’s true every year. What’s different this year is how much…

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business. Talk to us at …

TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is…

For more than a decade, Google Ads has allowed advertisers to create Call-Only Ads, now called Call Ads. This format was designed to generate phone calls rather than website visits….

Key Takeaways ROAS is one of the most searched and most misunderstood metrics in paid media—largely because the formula is simple, but the judgment behind it isn’t. Before getting into…

Every PPC manager knows the specific anxiety of scaling a winning campaign. A campaign is capped at $100 a day. Its target CPA is set to $50, but Smart Bidding…