Microsoft Ads adds Ad Preview Hub to Performance Max
Microsoft Advertising brought Ad Preview Hub to Performance Max campaigns, giving advertisers a faster way to review and share how ads will appear across placements before they go live. The…
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The Founding of YouTube A Short History
YouTube is one of the most influential platforms in modern media, but its origin story is surprisingly simple: a small team wanted an easier way to share video online. In the…
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How To Get More Value from Influencer Content on Amazon
So you’ve built an Amazon Influencer strategy and partnered with creators. Now comes one of the biggest opportunities to maximize your return on investment: repurposing influencer content across Amazon. The…
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Google Ads automation makes governance a competitive advantage
The biggest risk in Google Ads today is that automation will make exactly the right decision based on the wrong business outcome. Feed it signals from spam leads, weak conversions,…
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3 Ways AI Is Quietly Replacing Traditional CRO
Stop losing revenue after the click! Get your free conversion audit at https://www.tiereleven.com/cro/service Are you optimizing your ads but ignoring what happens after the click? Most brands obsess over traffic…
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Why Creative Matters in Social Media Ads
Many brands assume their social ads are underperforming due to targeting, budget, or platform changes. Sometimes, one of those factors is the problem. But a lot of the time, the…
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Google Tag Manager adds guided setup for Google Ads purchase tracking
Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google Tag Manager, reducing the manual work required to configure tags….
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Google drops $50K ad spend requirement for Lead Form assets
Google has quietly updated its documentation for Lead Form assets, removing one of the biggest barriers that prevented smaller advertisers from using the format. Why we care. The long-standing requirement…
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Netflix Advertising: Specs & Tactics for Marketers
The Skinny Netflix’s ad-supported tier now reaches more than 250 million monthly active viewers globally, with about 60% of new signups in ad markets choosing the ad plan. As a…
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How to report PPC performance without lying to yourself (or your boss)
Early in my career, I was responsible for reporting metrics for a company’s homepage. A member of the usability team wanted to know how much traffic a particular widget was…
