Google AI Mode ads reach nearly 30% of queries: Study
Google’s AI Mode showed text ads on 29.45% of commercial queries in a new SE Ranking study, less than a year after ads began appearing in AI-generated search answers. Ads…
-
-
Why AI Search Rewards Problem Descriptions, Not Product Descriptions
The State of PPC 2026 asked 1,306 professionals about their biggest challenge in managing product feeds. Over half (54%) percent said data errors and missing product information. That number has…
-
Why CPC inflation starts before the auction
Rising CPCs aren’t just the result of more competition inside search auctions. They’re increasingly the result of what happens before anyone places a bid. AI Overviews, shrinking organic click volume,…
-
Half Your Ad Budget Is Working Against You (And You Don’t Know It)
Is your cost per lead rising with no clear reason? Let’s figure out what’s not working together. Book a call with our team: Why are your leads getting more expensive…
-
How AI Is Transforming Search Behavior and Google Ads
AI is changing and improving every day in every industry. In the Google Ads world, it has a major influence on the search behavior of users and how ads are…
-
What happens when groas runs your Google Ads
Paid search has changed. Auction dynamics shift by the hour, competitor bids adjust in real time, and search behavior varies across devices, times of day, and audience segments in ways…
-
OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
OpenAI’s ad revenue forecast is on pace to miss its 2030 target by 90%, according to Emarketer. OpenAI projected $2.5 billion in ad revenue this year and $100 billion by…
-
Natural & Holistic Health Products SEO & PPC Strategies to Grow Ecommerce Revenue
Natural and holistic health products brands looking to thrive in today’s competitive landscape and find sustainable ecommerce growth must employ robust health and wellness SEO and PPC strategies. With rising…
-
AI Max Is Replacing Dynamic Search Ads: What Advertisers Need to Know
Dynamic Search Ads (DSAs) have been around for years, capturing unexpected or niche search queries that standard keyword lists skipped past. In my experience, we frequently utilized DSAs as a…
-
Why agentic commerce will matter more than ChatGPT ads
Not a week goes by without me reading about ChatGPT ads in my LinkedIn feed. I’m guilty of it, too. There’s so much happening so quickly. The product feed integrations,…
