The State of PPC 2026 asked 1,306 professionals about their biggest challenge in managing product feeds. Over half (54%) percent said data errors and missing product information. That number has…
Rising CPCs aren’t just the result of more competition inside search auctions. They’re increasingly the result of what happens before anyone places a bid. AI Overviews, shrinking organic click volume,…
Is your cost per lead rising with no clear reason? Let’s figure out what’s not working together. Book a call with our team: Why are your leads getting more expensive…
AI is changing and improving every day in every industry. In the Google Ads world, it has a major influence on the search behavior of users and how ads are…
Paid search has changed. Auction dynamics shift by the hour, competitor bids adjust in real time, and search behavior varies across devices, times of day, and audience segments in ways…
OpenAI’s ad revenue forecast is on pace to miss its 2030 target by 90%, according to Emarketer. OpenAI projected $2.5 billion in ad revenue this year and $100 billion by…
Natural and holistic health products brands looking to thrive in today’s competitive landscape and find sustainable ecommerce growth must employ robust health and wellness SEO and PPC strategies. With rising…
Dynamic Search Ads (DSAs) have been around for years, capturing unexpected or niche search queries that standard keyword lists skipped past. In my experience, we frequently utilized DSAs as a…
Not a week goes by without me reading about ChatGPT ads in my LinkedIn feed. I’m guilty of it, too. There’s so much happening so quickly. The product feed integrations,…
Three weeks ago you paused a campaign. ROAS had slipped to 4x, under your target, so you cut it. Sensible call. The campaign was doing 5x. You just couldn’t see…
