Amazon Agentic Commerce: Alexa, COSMO, and What’s Next
As of May 13, 2026 Amazon has retired the Rufus brand name and has integrated Rufus’ tech into their new shopping agent: Alexa for Shopping. The Skinny Amazon agentic commerce…
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Google drops Next from Merchant Center Next
Google has dropped “Next” from Merchant Center Next and it will now be known as just Google Merchant Center. “The platform you use today will simply be referred to as…
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Google Ads Tracking in 2026: The 5 Things Every Advertiser Needs to Get Right
Google Ads has become increasingly dependent on conversion data. Smart Bidding, audience targeting, and value-based optimisation all rely on one thing: accurate tracking. Yet many advertisers still treat tracking as…
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Conversion marketing: The basics explained (2025 guide)
/ Conversion optimization Conversion marketing: The basics explained (2025 guide) By Josh Gallant . Updated on July 30, 2025 . 12 min read Let’s cut straight to the chase. If…
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Stop Saying This on Sales Calls (It Hurts Your Deals)
Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the…
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Common GA4 Configuration Mistakes To Watch Out For
Ensuring data accuracy in Google Analytics 4 is a complicated process. After configuring and auditing many GA4 properties, we noticed that data inaccuracy is often aggravated by common configuration mistakes…
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Google’s Universal Commerce Protocol: What Ecommerce Brands Need to Know (and Do) Right Now
TL;DR: Google’s Universal Commerce Protocol (UCP) is an open standard that lets customers buy products directly inside AI experiences like Gemini and Google AI Mode without ever visiting your website….
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Shopify’s Role in UCP: Why it Matters to Shopify Advertisers
Universal Commerce Protocol was a big announcement at Google Marketing Live. At a high level, UCP is Google’s open standard for agentic commerce. Basically, UCP helps AI agents, shopping platforms…
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What It Is & How to Get Started
YouTube today is simultaneously the largest streaming platform, a massive social feed, a search engine, and a growing shopping destination. For many viewers, the TV screen is now the primary…
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Why marketing mix modeling is still hard to get right
Marketing mix modeling (MMM) is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question kept coming up: “We believe…
