Posted 28-10-2025 by Helen Award-winning SEO and PPC agency, ThoughtShift, are delighted to be recognised by the Global Search Awards 2025 as finalists for the Best Use of Search –…
TL;DR: I spent the last two days at ABC Kids Expo in Las Vegas talking to brand owners in the $1M–$15M range. Four problems kept coming up: AI search visibility,…
Video has become one of the most valuable assets in a Google Ads strategy, but for many advertisers, creating high-quality video content can be a significant challenge. Not every business…
Amazon By Jenn Wheatley May 28 2026 The Skinny Prime Day 2026 is coming a month early this year. Amazon has announced the event will happen June 23rd-26th, and 88%…
Most paid media campaigns shouldn’t launch with the biggest budget you can afford. Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder…
When most advertisers think about competitive markets, they think about high CPMs, expensive leads, and aggressive competitors. When I started working with a local business in New York, I expected…
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth consulting firm that helps B2B SaaS companies capture demand from search. He’s a self-proclaimed spreadsheet…
Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of…
Posted 29-10-2025 by Liam With the continued advancements in Google Shopping algorithms, the evolution of ecommerce and AI, 2026 brings new challenges and opportunities for advertisers. Whether you’re a retailer…
TL;DR: Consumers aren’t done buying, they’re just under more financial pressure than they’ve been in years. Gas prices are up nearly 45% year over year, credit card debt has hit…
