paid media

Whether you like it or loathe it, pitching is an essential part of building your presence as a speaker and getting yourself onto event agendas. Whilst some event organisers invite…

What is iterative testing? Iterative testing is a process where you repeatedly test, measure, and refine your marketing assets based on each round of results. Product development teams have used…

Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you…

Posted 31-03-2025 by Pinky When search engine marketing mental health services, look beyond just search traffic levels and think about the kind of traffic you need to support your organisation…

TL;DR: Most ecommerce brands think AI search optimization is about tweaking their website. While that’s partially true, the data says other areas of opportunity that drastically impact results. Ahrefs found…

The PPC game has changed. You aren’t just bidding for a human’s attention anymore; you’re auditioning for an AI agent’s recommendation. If your site isn’t machine-readable, you’re effectively invisible. So…

The Skinny: Retail media networks (RMNs) are retailer-owned advertising platforms that use first-party shopper data to deliver highly targeted ads at or near the point of purchase. Amazon and Walmart…

For most of its history, Apple Search Ads ran on a simple rule. One query returned one ad, the advertiser who won the auction took the top of the results…

TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…