‘Tis the Season… for Holiday SEO Planning
It’s bright and sunny, and the Fourth of July is right around the corner. The last thing on your mind right now is Christmas. But as a digital marketer, it…
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Food & Beverage Marketing: Win Shelf, Search, Repeat
Commerce By Jenn Wheatley Jun 02 2026 Food and beverage brands do not just compete on taste anymore—they compete on search results, shelf visibility, creator feeds, and whether they can…
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ChatGPT Ads new overview tab, suggested ad drafts, new ad formats and more
ChatGPT Ads has sent out an email to advertisers announcing new ChatGPT Ads Manager updates and ChatGPT Ads experience updates. The updates include custom audiences, new overview tab, suggested ad…
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5 Post-Click Leaks Draining Your PPC Budget
Three weeks ago you paused a campaign. ROAS had slipped to 4x, under your target, so you cut it. Sensible call. The campaign was doing 5x. You just couldn’t see…
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SaaS demo landing page best practices: 7 mistakes to fix
TABLE OF CONTENTS Danielle Torrie Danielle is a member of Unbounce’s content team. She loves how writers (and great writing) can create clarity in chaos. When she’s not tightly embracing…
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How to Become a Supercommunicator (Ask These Questions)
Do you often feel like your conversations aren’t going anywhere? Or that you’re not connecting as deeply as you’d like? It turns out, most of us are missing a key…
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The Future of Digital Marketing & AI Search Marketing in 2026
Posted 13-01-2026 by Helen It was the year 2000 when I first started my digital marketing career and 2011 when AJ and I launched our digital marketing agency ThoughtShift. Now…
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The Easiest Way to Sell More Products? Stop Talking About the Product.
TL;DR: Your customers don’t care about your product. They care about the version of themselves that exists after they buy it. The ecommerce brands that consistently outsell their competitors aren’t…
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The Critical SEO and GEO Link Between Search, AI, and Omnichannel Marketing
With the addition of AI, the world of search marketing has changed. If you want to win with search engine optimization (SEO) or generative engine optimization (GEO), you must adapt…
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Agentic Commerce: AI Agents Are Reshaping Checkout
Commerce By Jenn Wheatley Jun 08 2026 The Skinny Agentic commerce is a spectrum, not a binary. Most “agents” today are still assistive, but the rails for semi-autonomous and fully…
