TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is…
A/B testing tools can tell you which variation performed better. They can’t tell you whether the result is solid enough to plan your next test around. That depends on how…
You turn off an Advantage+ feature while building a Meta campaign, only to see the Advantage+ label appear somewhere else. This raises a few questions. Did the setting not save?…
Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a…
Marketing By Tinuiti Team Jul 27 2026 The article was originally published Aug 2025 and has been updated to reflect new developments. Global trade dynamics are shifting rapidly, with new…
Bluesky is one of the few social media platforms that still boasts a chronological ‘Following’ feed, where posts from folks you follow appear from newest to oldest. It’s even the…
Digital journeys are rarely linear. A visitor may land on your site from an email, browse anonymously, compare products across tabs, leave, return through search, and then show interest in…
Editor’s note (replay): This is a vacation-week re-run. The conversation was originally recorded and aired in April 2026 as Near Memo EP 251; it is being republished now (EP 269)…
OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest…
Should you choose Crazy Egg or Microsoft Clarity? Microsoft Clarity is a solid free option for heatmaps and session recordings. Crazy Egg is the better pick for SMBs and midmarket…
