Paid Media

Posted 17-03-2026 by Liam At ThoughtShift, we spend a lot of time exploring how people search, how Google understands content, and what genuinely helps brands grow online. While SEO constantly…

TL;DR: SEO, GEO, and AEO are related but not interchangeable. Strong ecommerce SEO fundamentals like technical health, content quality, authority, and intent alignment remain the foundation for visibility across every…

Come August 17th, 2026, Google will implement a significant system change that will impact campaigns limited by budget using target-based bidding strategies. This includes both target CPA (tCPA) and target…

The Skinny Amazon Performance+ is reshaping how brands use Amazon DSP, but you don’t need to unpack every technical detail to decide if it belongs in your plan. The points…

I have managed Google Ads accounts spending a few hundred pounds a month and on accounts spending over five million a month. The platform is the same. The maths is…

TABLE OF CONTENTS Luke Bailey Luke writes words and stuff for Unbounce. While he likes to use a little alliteration in his work, he’s also aware that readers aren’t always…

The conversion problem is not in your ad account. It’s in the gaps between your ads, landing pages, data, and unit economics.  Sign up for our free CRO audit and…

Posted 03-06-2026 by Helen Whilst everyone’s talking about how to get to the top of Google and ChatGPT, our data shows ChatGPT sources are converting 3 times higher than Google…

TL;DR: Test OpenAI/ChatGPT ads only if you have money to burn. The platform is too limited and the audience too narrow to justify real budget, but if you want to…