Most paid media campaigns shouldn’t launch with the biggest budget you can afford. Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder…
When most advertisers think about competitive markets, they think about high CPMs, expensive leads, and aggressive competitors. When I started working with a local business in New York, I expected…
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth consulting firm that helps B2B SaaS companies capture demand from search. He’s a self-proclaimed spreadsheet…
Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of…
Posted 29-10-2025 by Liam With the continued advancements in Google Shopping algorithms, the evolution of ecommerce and AI, 2026 brings new challenges and opportunities for advertisers. Whether you’re a retailer…
TL;DR: Consumers aren’t done buying, they’re just under more financial pressure than they’ve been in years. Gas prices are up nearly 45% year over year, credit card debt has hit…
It’s bright and sunny, and the Fourth of July is right around the corner. The last thing on your mind right now is Christmas. But as a digital marketer, it…
Commerce By Jenn Wheatley Jun 02 2026 Food and beverage brands do not just compete on taste anymore—they compete on search results, shelf visibility, creator feeds, and whether they can…
ChatGPT Ads has sent out an email to advertisers announcing new ChatGPT Ads Manager updates and ChatGPT Ads experience updates. The updates include custom audiences, new overview tab, suggested ad…
Three weeks ago you paused a campaign. ROAS had slipped to 4x, under your target, so you cut it. Sensible call. The campaign was doing 5x. You just couldn’t see…
