Paid Media

Posted 31-03-2025 by Pinky When search engine marketing mental health services, look beyond just search traffic levels and think about the kind of traffic you need to support your organisation…

TL;DR: Most ecommerce brands think AI search optimization is about tweaking their website. While that’s partially true, the data says other areas of opportunity that drastically impact results. Ahrefs found…

The PPC game has changed. You aren’t just bidding for a human’s attention anymore; you’re auditioning for an AI agent’s recommendation. If your site isn’t machine-readable, you’re effectively invisible. So…

The Skinny: Retail media networks (RMNs) are retailer-owned advertising platforms that use first-party shopper data to deliver highly targeted ads at or near the point of purchase. Amazon and Walmart…

For most of its history, Apple Search Ads ran on a simple rule. One query returned one ad, the advertiser who won the auction took the top of the results…

TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…

Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: Are you making six-figure ad spend decisions with incomplete data? If you can’t confidently explain which marketing channels are…

Posted 10-06-2025 by Pinky In response to the growing influence of Artificial Intelligence and digital ad spend now forecasted to increase to £45 billion by 20261, Google Ads budgets need…

TL;DR: AI has made content creation easy for everyone, which means the content itself is no longer the differentiator. The brands winning right now are the ones that sound unmistakably…