Every performance marketer has seen this movie. Search ROAS looks great, social ROAS looks mediocre, so the budget shifts to search. Three months later, search performance quietly erodes, and nobody…
Most PPC practitioners built their careers on keywords. The job was to find the right terms, organize them precisely, manage match types, and use negative lists to keep targeting clean….
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…
Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: Are you making six-figure ad spend decisions with incomplete data? If you can’t confidently explain which marketing channels are…
Posted 26-03-2025 by Liam Male skincare is experiencing significant growth, with an increasing number of retailers and brands striving to boost their visibility on Google. As the market becomes more…
TL;DR: If paid ads are your home decor brand’s primary revenue driver, your margins are getting squeezed by rising CPCs and competition from mega-retailers. The fix isn’t cutting ad spend,…
Google Marketing Live introduced a lot of AI-driven updates this year, but one of the most important for ecommerce advertisers may be the Universal Commerce Protocol, or UCP. UCP is…
As of May 13, 2026 Amazon has retired the Rufus brand name and has integrated Rufus’ tech into their new shopping agent: Alexa for Shopping. The Skinny Amazon agentic commerce…
Google has dropped “Next” from Merchant Center Next and it will now be known as just Google Merchant Center. “The platform you use today will simply be referred to as…
Google Ads has become increasingly dependent on conversion data. Smart Bidding, audience targeting, and value-based optimisation all rely on one thing: accurate tracking. Yet many advertisers still treat tracking as…
