Using the Sales Feedback Loop to Improve B2B PPC Leads
I got my first Google Ads client because they were going through a crisis. And the secret I stumbled on by accident is now my #1 technique for running successful…
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How ad platforms count and report conversions differently
If you run paid media, you already know the feeling. Google Ads says you drove 400 conversions last month. Meta claims another 250. Microsoft adds 60 more. Add them up,…
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Why Your Google Shopping CTR Is Terrible (And It Has Nothing to Do With Your Bids)
After 20 years managing Google Ads and running several agencies, I’ve noticed one fundamental problem in most Google Shopping accounts: the feed is weak, not the bids, budget, or campaign…
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How to move beyond lead volume in B2B PPC
Many B2B advertisers still evaluate PPC performance with one simple question: “How many leads did we generate?” But in long B2B sales cycles, that question can be misleading. Qualified pipeline…
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Web Push advertising in 2026: Market trends and challenges
Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an update, and everything goes south…
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Why Navigation Optimization Is Your SEO Superpower
A site’s navigation helps both visitors and search engines understand what’s most important on your website, serving as the roadmap for both human visitors and search bots. And while the…
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Google AI Mode ads reach nearly 30% of queries: Study
Google’s AI Mode showed text ads on 29.45% of commercial queries in a new SE Ranking study, less than a year after ads began appearing in AI-generated search answers. Ads…
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Why AI Search Rewards Problem Descriptions, Not Product Descriptions
The State of PPC 2026 asked 1,306 professionals about their biggest challenge in managing product feeds. Over half (54%) percent said data errors and missing product information. That number has…
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Why CPC inflation starts before the auction
Rising CPCs aren’t just the result of more competition inside search auctions. They’re increasingly the result of what happens before anyone places a bid. AI Overviews, shrinking organic click volume,…
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Half Your Ad Budget Is Working Against You (And You Don’t Know It)
Is your cost per lead rising with no clear reason? Let’s figure out what’s not working together. Book a call with our team: Why are your leads getting more expensive…
