Paid Media

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business. Talk to us at …

TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is…

For more than a decade, Google Ads has allowed advertisers to create Call-Only Ads, now called Call Ads. This format was designed to generate phone calls rather than website visits….

Key Takeaways ROAS is one of the most searched and most misunderstood metrics in paid media—largely because the formula is simple, but the judgment behind it isn’t. Before getting into…

Every PPC manager knows the specific anxiety of scaling a winning campaign. A campaign is capped at $100 a day. Its target CPA is set to $50, but Smart Bidding…

TL;DR: Traffic from search and social is declining as AI tools absorb more of the buying journey, but influence isn’t. Every AI Overview, ChatGPT answer, and Shopping result is still…

Relying just on your brand name to bring in traffic and revenue isn’t enough to be successful, especially when it’s against competitors with an established customer base and higher budgets….

TL;DR: Best practices can tell you what usually works. Better intelligence tells you what will work for your customer. The businesses that win are the ones willing to challenge assumptions,…