How To Get Clients On LinkedIn: Step by Step Process
LinkedIn is one of the best platforms to find high paying B2B clients, but few people leverage it to its full potential. Simply messaging people on the platform, publishing an…
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Universal Commerce Protocol: What Google’s New Agentic Commerce Standard Means for Advertisers
Google Marketing Live introduced a lot of AI-driven updates this year, but one of the most important for ecommerce advertisers may be the Universal Commerce Protocol, or UCP. UCP is…
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What it is and how to nail It with your team & tech
A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some,…
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Amazon Agentic Commerce: Alexa, COSMO, and What’s Next
As of May 13, 2026 Amazon has retired the Rufus brand name and has integrated Rufus’ tech into their new shopping agent: Alexa for Shopping. The Skinny Amazon agentic commerce…
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13 Ways to Master the Art of Blog Commenting
October 2, 2024 Last update Every content marketing strategy should involve a plan for blog commenting. It’s entirely too easy to get stuck in a comfort zone of creating content,…
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Google drops Next from Merchant Center Next
Google has dropped “Next” from Merchant Center Next and it will now be known as just Google Merchant Center. “The platform you use today will simply be referred to as…
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How to Build an Awesome Marketing Stack With Real Life Examples
There are many tools you can choose to power your marketing efforts. As marketers, we have more options than ever to build a marketing technology stack that’s aligned with our…
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Google Ads Tracking in 2026: The 5 Things Every Advertiser Needs to Get Right
Google Ads has become increasingly dependent on conversion data. Smart Bidding, audience targeting, and value-based optimisation all rely on one thing: accurate tracking. Yet many advertisers still treat tracking as…
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13 Trending Songs on TikTok in July 2026 (+ How to Use Them)
I don’t know about you, but my earworms are pretty much exclusively trending songs from TikTok at this point. (Even the non-music sounds from TikTok tend to get stuck in…
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Conversion marketing: The basics explained (2025 guide)
/ Conversion optimization Conversion marketing: The basics explained (2025 guide) By Josh Gallant . Updated on July 30, 2025 . 12 min read Let’s cut straight to the chase. If…
