Winning in Demand Generation When Every Pound Must Work Harder
I spoke at Hero Conf this April about a reality many demand generation teams are facing and know very well that budgets are tighter, expectations are higher and vanity metrics…
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How to Post on Social Media from Claude
A lot of my brainstorming and early drafts happen in Claude. It’s where I rough out the angle for a LinkedIn post, work through a half-formed thought from a walk,…
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10 Emotional segments that transform personalization
Personalization makes digital experiences more relevant. But when you understand why someone is behaving the way they are, not just what they’re doing, you can go so much further. Emotions…
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When to Use Each Strategy
Depending on how you want to connect with your audience, you may use inbound or outbound marketing. Both of these can fit into a holistic strategy, but it’s important to…
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What Happens When You Fix the Data First
Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac Are you scaling your ad spend…
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Copywriting Friday: How Old Spice made itself new
Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. Whatever…
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Expose Your n8n Workflow as an MCP Tool Any AI Chat Can Call
If you’ve been following my tutorials, you’ll know how easy it is to create your own custom workflows in n8n. We’ve built workflows to verify research claims in marketing copy…
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Microsoft Clarity: The Free Tool Every Hot Tub Dealer Needs for AI Search Visibility
TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is…
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How to Analyze A/B Test Results in a Free Tool
A/B testing tools can tell you which variation performed better. They can’t tell you whether the result is solid enough to plan your next test around. That depends on how…
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Meta’s Advantage+ Settings: Why They Keep Reappearing (And How to Stay in Control)
You turn off an Advantage+ feature while building a Meta campaign, only to see the Advantage+ label appear somewhere else. This raises a few questions. Did the setting not save?…
