How to end agency feast/famine cycles with reputation management
Feast and famine cycles are a struggle for agencies. When business is good, the agency grows; they’re forced to hire more staff as they win more clients. When clients move…
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Chick-fil-A’s Secret to 15% Growth for 37 Years Straight
What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what…
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How to Choose a Topic for Your Next Blog Post
Choosing the right topic to write about on your blog is vital if you want to write a post that engages your reader. Rushing the choice of topic can set…
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GDPR Compliant A/B Testing Guide for Teams
Choosing a GDPR-compliant experimentation platform is only one part of the equation when it comes to protecting user privacy. Compliance also depends on how teams collect consent, handle visitor data,…
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Topics, Structure and Search Intent
Posted 17-03-2026 by Liam At ThoughtShift, we spend a lot of time exploring how people search, how Google understands content, and what genuinely helps brands grow online. While SEO constantly…
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Learn how to write better
What if writing was like sculpting? Imagine a huge piece of marble in front of you. And in your hand, a chisel. How would you sculpt a beautiful nude? First,…
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Copywriting Friday: What Al Pacino can teach you about copy
Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. It’s…
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EP 261 – A Deep Dive Into Google Maps Lists, Local Gems, and the Impact on Restaurant Discovery with Craig Burton
In this episode, local search practitioner Craig Burton joins the team to unpack his discovery of these shifting, algorithmically driven layers within the mobile Google Maps layout. He explains how…
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SEO, GEO, and AEO Aren’t the Same Thing… But One Still Comes First
TL;DR: SEO, GEO, and AEO are related but not interchangeable. Strong ecommerce SEO fundamentals like technical health, content quality, authority, and intent alignment remain the foundation for visibility across every…
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4 Steps to Finding and Onboarding the Best Sales and Marketing Employees » Content Strategy Alliance
Image via Pexels By Gloria Martinez By Hiring new employees — especially new workers whose job it is to sell your products and services to the outside world — can…
