5 questions to ask AI vendors before buying a tool
There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors have cropped up with a tool to address it. At…
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Campaign optimization strategies that actually work in 2026
Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been shown to generate 80% more…
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Why Experimentation AI Belongs Inside Your Testing Platform
The way marketing teams work has changed. AI is now a regular part of the day-to-day: used to write copy, pull together research, explore new ideas, and cut down on…
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Replace your rivals: 8 local SEO landing page tips you need to implement
Local SEO landing pages are location-specific pages that help businesses appear prominently in local Google searches and convert nearby searchers by presenting the right services, location details, and trust signals…
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Your First Google Ads Account: How to Get Started
I have managed Google Ads accounts spending a few hundred pounds a month and on accounts spending over five million a month. The platform is the same. The maths is…
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SEO Trends for 2026: Predictions from 15 Industry Experts
January 5, 2026 Last update As 2025 draws to a close, the SEO landscape continues to shift, with significant changes anticipated in 2026. Competitors gaining access to Google’s data could…
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Win Report: How reversing the funnel increased orders by 22%
Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the…
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Facebook (Local) Search, Local Products, What’s After Reviews, ChatGPT Erosion
Facebook Local Search: Take 6 More than 15 years ago, people-powered “Q&A” or “answer engines” attempted to bring real-time first-person knowledge to user questions in contrast to search. Facebook briefly…
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40 best landing page examples of 2026 (for your swipe file)
TABLE OF CONTENTS Luke Bailey Luke writes words and stuff for Unbounce. While he likes to use a little alliteration in his work, he’s also aware that readers aren’t always…
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A Sprout Social Alternative: CoSchedule Marketing Suite
CoSchedule has hosted many demos with Sprout Social customers looking to for a viable alternative due to recent price increases. But finding the right replacement can be overwhelming. CoSchedule Marketing…
