Build a Self-Healing A/B Test Workflow with Small Models and n8n
Can we create a workflow that reliably writes JavaScript code for our client-side A/B tests? One that not only writes the code, but also automatically handles the QA for common…
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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)
TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal…
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Changes To Google Ads Target-Based Bid Strategies
Come August 17th, 2026, Google will implement a significant system change that will impact campaigns limited by budget using target-based bidding strategies. This includes both target CPA (tCPA) and target…
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How to Use Data More Strategically to Reach Audiences
Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are…
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Why Teams Rely on A/B Tests
Reading Time: 16 minutes Most teams don’t set out to over-rely on A/B testing. It usually starts with a small win. Someone tests a headline. Conversions go up a little….
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A Complete Guide for Marketers
Marketers can find several uses for Bing AI today, as it now functions as a productivity tool, search interface, and AI visibility channel. As a result, knowing how to both…
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Amazon Performance Plus: Setup, Strategy, and ROAS Gains
The Skinny Amazon Performance+ is reshaping how brands use Amazon DSP, but you don’t need to unpack every technical detail to decide if it belongs in your plan. The points…
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Advice I Wish I Had
I’ve made over seven figures online, and it all started with copywriting. Specifically, I founded and sold a digital marketing agency and am currently a partner in Copyblogger, a seven…
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What to Put in One, When to Skip It & How to Test It
A website sidebar includes navigation elements, like menus or search boxes, supporting content, like author bio or similar posts, and conversion elements, like a newsletter signup form. On content-heavy blogs…
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How to Increase Agency Revenue on Demand
Selling anything, maybe even review management, is horrible and unpleasant. That’s the attitude many people have, isn’t it? Many people have this unspoken, subconscious belief, and there’s a good reason…
