TL;DR: Test OpenAI/ChatGPT ads only if you have money to burn. The platform is too limited and the audience too narrow to justify real budget, but if you want to…
Why do some books make it to the bestseller lists? And others don’t? It starts of course with a good idea. Then there’s book marketing. But how a book is…
Checking your experiment early shouldn’t cost you accuracy or force you to learn statistics. Here’s how VWO lets you peek freely without sacrificing statistical validity, along with simulation results showing…
Business review sites in Australia have become central to how businesses establish credibility and drive growth. As customers increasingly turn to online reviews to evaluate products and services, businesses that…
AI-referred traffic is now converting at measurably higher rates than traditional web traffic, and the data is solid enough to act on. Add to that ChatGPT Ads getting product feed…
by Katie Conroy Image via Pexels If marketing sounds like such a broad function that would require its own marketing department within your business, you may be pleasantly surprised to…
FREE website strategy session with one of our experts to discuss your conversion goals and suggest strategies to double your sales. Others charge up to $500 for this.)” data-persona-qualified='(By the…
In this deep-dive interview on the NearMemo podcast, hosts Greg Sterling and Mike Blumenthal discuss the growing ecosystem of digital deception with former FTC Senior Attorney Michael Atleson. The conversation…
AI has changed how shoppers discover products long before they ever type a query into Amazon. That upstream shift is forcing brands to rethink how they approach targeting, formats, and…
The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals….
