FREE website strategy session with one of our experts to discuss your conversion goals and suggest strategies to double your sales. Others charge up to $500 for this.)” data-persona-qualified='(By the…
As Google shifts toward an action-oriented, zero-click environment, businesses can no longer rely on vanity traffic metrics and standard website content to win customers. In Part 2 of this post…
Do you often feel like your conversations aren’t going anywhere? Or that you’re not connecting as deeply as you’d like? It turns out, most of us are missing a key…
Oh my. Social media is so crowded. So noisy. Does it sometimes feel impossible to get attention? I’ve felt the same. When I started posting on LinkedIn just over a…
How to optimize your website for long-term buyers One of the most impactful experiments when I was Head of Growth at Heights had nothing to do with optimizing the initial…
In today’s digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days,…
Posted 13-01-2026 by Helen It was the year 2000 when I first started my digital marketing career and 2011 when AJ and I launched our digital marketing agency ThoughtShift. Now…
Image via Unsplash by Amy Collett As a business owner, you have a lot of responsibilities, not only to your company itself but alsoto the employees you hire. A human…
Reading Time: 17 minutes A common misconception is that you only have to perform a conversion audit when something seems wrong on your website. But when you think about it,…
You’ve probably thought about your desktop SEO a lot. But have you given just as much thought to your mobile SEO? With more and more internet users connecting via mobile…
