Demystifying Google’s Universal Commerce Protocol (UCP)
For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the…
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A Complete Guide for Businesses
If you want to excel with a franchise marketing strategy, you need to master the art of the “two-front” approach. To win in a crowded marketplace, you must balance a…
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How to end agency feast/famine cycles with reputation management
Feast and famine cycles are a struggle for agencies. When business is good, the agency grows; they’re forced to hire more staff as they win more clients. When clients move…
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EP 261 – A Deep Dive Into Google Maps Lists, Local Gems, and the Impact on Restaurant Discovery with Craig Burton
In this episode, local search practitioner Craig Burton joins the team to unpack his discovery of these shifting, algorithmically driven layers within the mobile Google Maps layout. He explains how…
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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)
TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal…
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A Complete Guide for Marketers
Marketers can find several uses for Bing AI today, as it now functions as a productivity tool, search interface, and AI visibility channel. As a result, knowing how to both…
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How to Increase Agency Revenue on Demand
Selling anything, maybe even review management, is horrible and unpleasant. That’s the attitude many people have, isn’t it? Many people have this unspoken, subconscious belief, and there’s a good reason…
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Replace your rivals: 8 local SEO landing page tips you need to implement
Local SEO landing pages are location-specific pages that help businesses appear prominently in local Google searches and convert nearby searchers by presenting the right services, location details, and trust signals…
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Facebook (Local) Search, Local Products, What’s After Reviews, ChatGPT Erosion
Facebook Local Search: Take 6 More than 15 years ago, people-powered “Q&A” or “answer engines” attempted to bring real-time first-person knowledge to user questions in contrast to search. Facebook briefly…
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Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People
Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in traditional search engines….
